National Clothesline
National Clothesline
March 2017
National Clothesline
No comment? EPA has extended the
comment period on its proposed ban on
the use of trichloroethylene as a
drycleaning spot remover in until March
Showing up. The Clean Show’s sponsoring
organizations have announced plans for
seminars throughout the four-day run of
the Las Vegas show.
Happy days. Cindy Nichols-Kitchell  says
she gets “happy hands” when cleaning
and restoring precious and invaluable
The real problem. If you lose a customer
over a 25-cent price increase, something
is wrong with your business and it’s not
your prices, says Don Desrosiers.
Play Ball. Route development can be a lot
like baseball, says James Peuster.
Winning words. The CSR’s job is to make
sure customers leave happy, not to win
arguments with them. Trudy Adams
explains how to take the stress out of
conflicts with customers.
Too clever. When an employer thinks he’s
found a clever way around a law, Frank
Kollman usually has to explain that
employers have had years to come up
with these clever ideas and courts have
had the same amount of time to slap
them down.
Off color. Dye bleeding can occur in
drycleaning, wetcleaning or spotting.
Pinpoint the source of the bleeding so
proper remedies can be applied, advises
Dan Eisen.

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Old gowns get new life for good cause
Wedding dresses, bridesmaid dresses, evening gowns, cocktail dresses and prom gowns all got a
chance for a new life while contributing to charity thanks to Omaha cleaner
Max I. Walker’s 
Annual Ultra Chic Boutique.
In all, more than 3,000 dresses were donated and cleaned, pressed, and mended at no charge
by Max I. Walker employees in the months leading up to the Jan. 28 event at the Omaha Design
Center where hundreds of women shopped and volunteers donated their time to make a special
day happen.
The proceeds of $17,000 from sale of the dresses and raffle tickets went towards food and care
for women and children in the Open Door Mission’s Lydia House emergency service program.
The Ultra Chic Boutique began in 2007 with just a few hundred donated dresses and small space
to sell the gowns. The concept evolved into the full-fledged Ultra Chic Boutique, which includes
fashion shows, a Dress Flip design competition, vendors and thousands of formal gowns. Over
the years $145,000 has been raised at the charity event.
Not only did this year mark The Ultra Chic Boutique’s 10th anniversary, it’s the 100th year of
business for Max I. Walker. Starting from a small route business, it is now a company with
hundreds of employees and 23 locations in the Omaha area It has remained family owned and
operated all of those years.