National Clothesline
July 2010
July 2010
In this issue…
One more year. California cleaners struggling to comply with the July 1 deadline for removing
perc machines that are 15 years old or older may get a break from enforcement
authorities. That break will come at a price, however.
Ready for the next thing. Nothing about the path of Bobby Patel’s life points towards a highly successful career in the drycleaning industry and
yet every choice he has made (and some he did not) steered him in that
direction.
Keying on the future. Ken Gronbach, an expert demographer, futurist and generational marketer will be
the keynote speaker at SEFA’s Southern Drycleaners & Launderers Show in Tampa, this month.
Shock and awe. Don’t be content to just offer a fair exchange. Instead, set yourself apart by
pleasantly surprising or even shocking your customers with totally outrageous
exchanges.
Marital advice. Should two competitors allow their businesses two wed? If so, how should they go
about it? Harvey Gershenson has the answers.
Fire away. Can you fire at will? In some states, yes, but you’d still better have a good reason Frank Kollman says.
The current issue in its printed format, including all advertisements, is
available as a pdf download (28MB) here.
Getting paid to quit perc in New Jersey
New Jersey state officials are taking a carrot-and-stick approach to moving
drycleaners away from perchloroethylene with the carrot in the form of grants
to purchase new equipment with added incentive to buy wetcleaning equipment and
a series of workshops on wetcleaning.
The stick will come eventually in the form of new regulations on perc
drycleaning operations, but it’s the carrot that is in play now and New Jersey drycleaners have been taking the
state up on its offer to replace perc machines with alternative solvent
equipment or wetcleaning machines.
Since the first of the year, when the program began, 25 grants have been
approved and three others are pending, according to Ed Choromanski,
administrator of air enforcement for the New Jersey Department of Environmental
Protection. Three other grants were pending in mid-June, he said. More…
