The quest for customers is never-ending and cleaners on that quest received
several speakers at the Pennsylvania and Delaware Cleaners Association’s Drycleaning and
Laundry Expo last month in Atlantic City, NJ.
They also got the chance to examine the latest tools of the trade, see
finishing and stain removal and meet and mingle with about 1,100 of their peers,
other cleaners, allied tradespeople and consultants driving the Oct. 17-19 run
of the show.
Those sometimes elusive customers are out there and, in fact, they are growing
It’s up to drycleaners to be ready for them.
That was the message of Don Desrosiers of Tailwind Systems whose talk on the
morning program declared, “The Future’s So Bright, I Gotta Wear Shades.” Each generation
has its own characteristics and impact on the economy, Desrosiers said. The Baby
born 1945-1964, numbered 80 million compared to the 52.5 million in the previous
Generation, which was the smallest in 100 years. As the Boomers entered their
working years, they drove the economy to, well, boom in the 1980s and 90s. Now,
they are entering their retirement years and contributing less to the economy.
replacement, Gen X (born 1965-1984) are fewer in number, not enough to replace
“By 2007, there were not enough people,” Desrosiers said. The economy sagged. But help is
on the way in the form of Gen Y (1985-2000). They number 100 million — 20 million more
than the Boomers — and are just beginning to enter their prime producing years. More…