January 2012
National Clothesline
Perc connection. A widely publicized study suggests that exposure to perchloroethylene and
tetrachloroethylene increases the likelihood of Parkinson’s disease.
Hanger returns. DLI’s Cleaners Care Hanger Recycling Program aims to make sure that 10 million fewer
hangers wind up in American landfills in 2012.
Saying good-bye. Jerry Lieberman, a long-time industry allied tradesman and a friend to everyone
he met, died at home over the Thanksgiving holiday.
Top manager. Ed Laffey proves that an old dog can new tricks and as such he has been
recognized by Tailwind Systems as its Manager of the Year.
110 Years of Cheers. The year President William McKinley was assassinated, Schultz Tailoring and Dry
Cleaners opened its doors in Wilmette, Illinois, funded with money earned from mining
gold in Alaska.
Loose tags. If you hate it when garment tags fall off, Don Desrosiers has the solution and
it’s one that will even save you money.
Stop the ringing. Rings annoy both cleaners and a customers. Dan Eisen tells how to prevent them — or get rid ot hem when they occur.
Package it. The vast majority of cleaners do not know what good packaging is because nobody
taught them, says Harvey Gershenson. He explains the basics.
Make your website matter. So you’ve developed a website. Now what? If properly managed, Neils Schroeder says a
website is a tool that can benefit both customers and owners.
Well orchestrated. Just as a music conductor evaluates the orchestra’s performance each time a piece is played, a leader evaluates it every time
there is a contact with a key employee. The aim of both is to create a pleasing
result, according to Deborah Rechnitz.
The current issue in its printed format, including all advertisements, is
available as a pdf download (16MB) here.
This won’t stay in Vegas
What happens in Vegas stays in Vegas — except for affiliates of America’s Best Cleaners (ABC). The group recently spent two days in Las Vegas sharing
professional knowledge and industry best practices and learning from experts
outside the industry on ways to improve both their technical and customer
service offerings.
Sharing knowledge went on throughout the two days in Las Vegas. Affiliates were
asked to share current or new marketing concepts with the group, allowing them
to take home ideas that have proven successful for other affiliates. ABC also
arranged for speakers with expertise in small business marketing and public
relations to address the group and provide practical tips on implementing
marketing programs to grow their sales.
At the end of the weekend, they were eager to take what they had learned back to
their businesses. More…
