Wedding dresses, bridesmaid dresses, evening gowns, cocktail dresses and prom
gowns all got a
chance for a new life while contributing to charity thanks to Omaha cleaner Max I. Walker’s
Annual Ultra Chic Boutique.
In all, more than 3,000 dresses were donated and cleaned, pressed, and mended at
by Max I. Walker employees in the months leading up to the Jan. 28 event at the
Center where hundreds of women shopped and volunteers donated their time to make
The proceeds of $17,000 from sale of the dresses and raffle tickets went towards food and care
for women and children in the Open Door Mission’s Lydia House emergency service program.
The Ultra Chic Boutique began in 2007 with just a few hundred donated dresses
and small space
to sell the gowns. The concept evolved into the full-fledged Ultra Chic
Boutique, which includes
fashion shows, a Dress Flip design competition, vendors and thousands of formal
the years $145,000 has been raised at the charity event.
Not only did this year mark The Ultra Chic Boutique’s 10th anniversary, it’s the 100th year of
business for Max I. Walker. Starting from a small route business, it is now a
hundreds of employees and 23 locations in the Omaha area It has remained family
operated all of those years.