National Clothesline
 
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National Clothesline
January 2012
National Clothesline
Perc connection. A widely publicized study suggests that exposure to perchloroethylene and tetrachloroethylene increases the likelihood of Parkinson’s disease.
Hanger returns. DLI’s Cleaners Care Hanger Recycling Program aims to make sure that 10 million fewer hangers wind up in American landfills in 2012.
Saying good-bye. Jerry Lieberman, a long-time industry allied tradesman and a friend to everyone he met, died at home over the Thanksgiving holiday.
Top manager. Ed Laffey proves that an old dog can new tricks and as such he has been recognized by Tailwind Systems as its Manager of the Year.
110 Years of Cheers. The year President William McKinley was assassinated, Schultz Tailoring and Dry Cleaners opened its doors in Wilmette, Illinois, funded with money earned from mining gold in Alaska.
Loose tags. If you hate it when garment tags fall off, Don Desrosiers has the solution and it’s one that will even save you money.
Stop the ringing. Rings annoy both cleaners and a customers. Dan Eisen tells how to prevent them — or get rid ot hem when they occur.
Package it. The vast majority of cleaners do not know what good packaging is because nobody taught them, says Harvey Gershenson. He explains the basics.
Make your website matter. So you’ve developed a website. Now what? If properly managed, Neils Schroeder says a website is a tool that can benefit both customers and owners.
Well orchestrated. Just as a music conductor evaluates the orchestra’s performance each time a piece is played, a leader evaluates it every time there is a contact with a key employee. The aim of both is to create a pleasing result, according to Deborah Rechnitz.
The complete table of contents
of this issue is available
here.
The current issue in its printed format, including all advertisements, is available as a pdf download (16MB) here.
This won’t stay in Vegas
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What happens in Vegas stays in Vegas — except for affiliates of America’s Best Cleaners (ABC). The group recently spent two days in Las Vegas sharing professional knowledge and industry best practices and learning from experts outside the industry on ways to improve both their technical and customer service offerings.
Sharing knowledge went on throughout the two days in Las Vegas. Affiliates were asked to share current or new marketing concepts with the group, allowing them to take home ideas that have proven successful for other affiliates. ABC also arranged for speakers with expertise in small business marketing and public relations to address the group and provide practical tips on implementing marketing programs to grow their sales.
At the end of the weekend, they were eager to take what they had learned back to their businesses.  More…
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