When the Drycleaning and Laundry Institute hosted its first educational session on Thursday,
June 20 at the Clean Show in New Orleans, it was clear that attendees had come
attention. Even early in the morning, the seats were filled with a lively crowd
speaker Bruce Hamilton presented “No Bad Days: Positive Attitude is Everything.”
“When was the last time you had a bad day that it did you any good?” he asked, acknowledging
that… yes, bad things happens all the time. However, letting it affect your attitude
in a negative
way means you’ve already lost. “Here’s what I know about the Messenger of Misery,” Hamilton
added. “He’s either at your house right now, or he just left your house, or he’s on his way to
Hamilton recalled a time when that same Messenger of Misery visited him in 2002
at a Holiday
Inn. He suffered a stroke and found himself paralyzed on the floor of his room
for many hours.
He was eventually hospitalized and faced a tough road of rehabilitation ahead.
“I decided to focus on what I could do, not what I couldn’t do,” he said. While he still isn’t 100
percent — his vision is compromised considerably — his outlook has remained positive. “Attitude
makes a difference,” he emphasized. “If you’re not excited about getting new customers,
someone else will be. I guarantee that.”
One big way to get new customers was covered by many speakers at the show — cultivating a
strong online presence. It’s where people are going to find a cleaners before they ever step foot
in an actual plant.
“People buy from people they know, and that they remember and trust,” emphasized Brian
Rashid during his program. (View his Clean ’19 presentation on YouTube here.) “You have to
think of yourself as a media company.” More…