In what has become a traditional midwinter industry getaway, the Brainstorming
and Five Star
conference drew about 130 people to the brand-new Now Onyx Resort in the
Republic last month.
Since 2012, the National Cleaners Association and the Drycleaning and Laundry
jointly organized the gathering, inviting their members to come together in a
resort for four days of camaraderie and education. The conference is a
combination of two
events the trade associations once sponsored separately — Brainstorming for NCA and the Five
Star conference for DLI.
Each morning of the conference features a seminar session with a professional
year the group heard first from Lorynn Divita, professor in apparel
merchandising at Baylor
University who offered a fashion forecast, then from keynote speaker Ken
director of communications for Harley-Davidson motorcycles who helped revive the
sagging fortunes, and finally from Larry Oxenham who spoke on how to protect one’s wealth.