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Foundation finishes mold study,
now eyes PR campaign
Following the completion of its study on
cleaning mold-contaminated fabrics, the Fabricare Foundation is embarking on a new project.
The foundation’s “Cleaning
Effectiveness in Mold-Contaminated Fabrics” study found
that natural fabrics support more fungal growth than synthetics
and that contaminated synthetics are easier to clean. The study
also revealed a difference in mold removal effectiveness among
various cleaning methods.
With mold contamination in homes becoming
a prominent issue, the foundation undertook the study as part
of its mission to support research and educational ventures
that can benefit the industry. It was the Fabricare
Foundation’s second major project since it was
constituted in 2001, the first being a study of customer
attitudes toward drycleaners.
Next on the foundation’s agenda will
be a public relations campaign to burnish the image of the
drycleaning industry.
The mold study took about a year and
Two types of common fungi —
stachybotrys charterum and aspergillus versicolor — were
used in the study. Fabrics were treated with spores, allowed to
incubate, cleaned and reevaluated.
Major findings of the study were:
Laundering with bleach is the most
effective way to remove mold contamination.
Steam pressing was effective in
reducing the amount of fungi after cleaning.
The least effective overall
cleaning method was hydrocarbon drycleaning.
A copy of the full report is available to
those who make a $300 donation to the Fabricare Foundation. The
full report and all raw data are available to individual
drycleaners who contribute $1,000 to the foundation. Donations
to the foundation are tax deductible.
Image upgrade
The Fabricare Foundation is also seeking
donations to support its next project, upgrading the image of
the drycleaning industry through a national advertising
campaign. The foundation plans to hire a public relations firm
to assist in the effort by working with industry associations
to educate the general public on how to identify a professional
drycleaner.
The goal is to commit $100,000 a year to
finance the project. The foundation’s board of trustees
has agreed to proceed with the program if $50,000 can be raised
by July 1.
The foundation is asking industry members
to make three-year pledges to the effort. Pledges and inquirers
can be directed to the Fabricare Foundation at 4544 Harding
Rd., Nashville, TN 37205; phone (615) 269-5312.
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