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West
WSDLA lists officers, honors member’s service
During its recent annual membership and board meeting in Phoenix, AZ, the Western States Drycleaners and Launderers Association announced its newly-elected officers and board members.
Donn Frye, Jr. of Prestige Cleaners was inducted as the association’s new president. He will replace Greg Tick of Windsor Cleaners, who now moves on to serve as the chairman of the board. The new president-elect will be Dave Silliman of Uptowne Cleaners.
Joining WSDLA’s 2005 board are: Carol Ticgelaor of Uptowne Cleaners; Matthew Bizzack of Legend Cleaners and Laundry; and Marty Kudler of Janson Cleaners. The new board members started their two-year terms in January.
In other WSDLA news, the association announced that Michael Jordan of Bell Drapery Cleaners in Phoenix is the recipient of its 2004 “Drycleaner of the Year” award.
The group annually recognizes an individual amongst its ranks in Arizona and Nevada who demonstrates exceptional service to the industry and dedication to the association.
Jordan, a long-time board member, has served on WSDLA’s executive committee for six years, culminating as chairman of the board in the 2003-04 term. Additionally, Jordan has also served the association in the capacity of Legislative/Regulatory Committee chairman.
“This is a well deserved award,” said WSDLA Executive Director Michael Schenck. “Mike has demonstrated a very high level of commitment over the years. Our association and our industry have benefited from his dedication.”

TCATA plans face reading while “Facing the Future”
If you could tell precisely what a customer was thinking based only on their facial expression, then you would have a definite advantage in keeping them satisfied.
The Textile Care Allied Trades Association have recruited Mac Fulfer, a nationally-known speaker on face reading and a consultant to the FBI and states’ attorneys general, to speak at its Annual Management & Educational Conference. The event, with the theme “Facing the Future,” will be held at the Sheraton Wild Horse Pass Resort in Phoenix, AZ, from April 27-30.
Fulfer is scheduled to speak on the final day of the conference. He will address the fascinating topic of face reading — or, how to read another’s face in order to determine key personality traits, their level of stress, how they tend to view the world and other important bits of information.
Scientific research has proven that a person’s thoughts and emotions actually shape their facial features. So, naturally, a person who can interpret those expressions can gain valuable insight into the psyche of others.
Fulfer, a former trial attorney, has utilized that knowledge in depth to help other attorneys in the process of jury selection. He has also consulted and spoken on the subject to many trade associations and major corporations.
He will speak from 8 to noon on Saturday in an effort to teach cleaners how to master the skill of face reading themselves and apply it toward positively dealing with their customers.
Also slated to present a seminar at the event is Dr. Bart Basi, a CPA, attorney and teacher, who will examine the difficulties inherent in perpetuating the life of a business.
Many owners work their whole life to build a company up, but then face the dilemma of how to successfully transfer it to a family member, employee or outsider before they retire or pass away. Oftentimes, the lack of choosing a successor leads to the failure of the business.
Dr. Basi will discuss choosing a successor, valuing the business, buy/sell agreements and estate planning.
Also on the schedule is a visit from speaker and trainer Alan Buhler, who helps companies improve their sales by showing owners and managers how to develop systems that allow all salespeople to succeed.
Many incentive programs only focus on the top salespeople, but Buhler will reveal several specific tools and techniques designed to motive your entire sales force simply by focusing on behaviors that should be rewarded.
Buhler knows a thing or two about motivation since he pulled himself out of poverty with little guidance in order to become a successful entrepreneur.
TCATA members who register for the conference prior to March 27 will pay $625 each. Their spouses will pay $270.
However, after March 27, registration costs go up to $675 per member and $320 for his or her spouse.
Hotel reservations at the Wild Horse Pass Resort in Phoenix are available at special discounted rates prior to March 28. The cost starts at $195 plus tax and fees for a room with single/double occupancy.
Details on the conference are available on web site or by calling (973) 244-1790.