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IFI rebuts negative
commentary on perc

For the International Fabricare Institute, it’s a never-ending battle when it comes to improving the public perception of drycleaners.
In the past few months, IFI has responded to two articles that had shed an unfavorable light on perchloroethylene cleaning — one by E/The Environmental Magazine and one by Town & Country Magazine.
According to IFI CEO Bill Fisher, both reports were “a great disservice to the tens of thousands of environmentally and safety conscious drycleaners in the United States.”
He further stated, “With today’s practices and equipment, in which 99.999 percent of the solvent is recycled, we absolutely feel that all drycleaning is environmentally safe.”
In the Town and Country article, “How to Clean Up Your Life,” Deidre Imus — wife of radio personality Don Imus — linked perc to various health problems and told readers of the publication to air their perc-drycleaned clothes outdoors for several hours.
Another point of contention for IFI stemmed from an inquiry sent in by Earl Ecksrom of Portland, Oregon, to EarthTalk — a Q&A segment in E/The Environmental Magazine. He wrote: “I’ve heard that the solvents commonly used in commercial drycleaning are unhealthy and unsafe for the environment. Is this true?”
In its response, EarthTalk editors said: “Studies show that perchloroethylene — the solvent used by the vast majority of drycleaning establishments — is both hazardous to human health and injurious to the environment.”
At the conclusion of the section, the EarthTalk editors added: “While the U.S. Environmental Protection Agency (EPA) regulates the use of perc under the Toxic Substances Control Act, the Clean Water Act and the Safe Drinking Water Act, states have been reticent to adopt phase-outs. The drycleaning industry has mounted a strong lobby in favor of keeping perc legal, but consumer opposition is building, especially as more non-toxic alternatives are becoming available.”
Fisher sent a letter of his own in to defend the drycleaning industry against the way it was portrayed in the EarthTalk Q&A article. That response was published in the “Letters to the Editor” section of Bay Weekly, a Chesapeake (Maryland) newspaper that covers environmental issues.
Among other things, the letter said, “the EPA’s own fact sheet cited at the end of the article states, ‘These effects are not likely to occur at levels of perc that are normally found in the environment’.”
Both perc stories and Fisher’s full responses can be accessed in the industry news section of www.ifi.org.
On the plus side for some cleaners in the industry, the EarthTalk segment did feature positive publicity for other cleaning solvent usage, especially GreenEarth.
“Perhaps the most promising non-toxic perc alternative is produced by GreenEarth Cleaning, which has patented its silicone-based drycleaning solvent called Cyclic Silioxane. This product poses no threat to the environment or human health and simply degrades to sand, water and carbon dioxide,” the article said.
Oddly enough, despite that positive testimony for GreenEarth, IFI also had to defend its usage in January when National Public Radio filed a report that contained some “unexpected findings” in a preliminary study on the solvent.
IFI had taken issue with that report, as well, prompting Fisher to say, “IFI is not here to promote one solvent over another, but we will go up against bad science each and every time.”

2005