MILD concludes management training series
with May class
The final installment of the Michigan Institute of Laundering and
Drycleaning’s four-part
management training series is set to take place on Friday, May
20.
The class, will be held at the
association’s office, located at 3225 W. St. Joseph in
Lansing, Michigan.
This segment of the series will focus on
sales, marketing promotion and advertising client relations and
services, as well as diversification, vendor relationships and
advertising and marketing.
Individual topics to be covered include:
types of media; different plans; advertising philosophy;
customer surveys, ad presentation; budget; analyzing
effectiveness; store appearance; and image.
The class will run all day from 9 a.m.
until 3:30 p.m. At the close of the session, attendees will be
given an evaluation form to fill out before leaving.
The cost is $200 per person to attend. An
online registration form is available at the MILD web site,
www.mildmi.org.
MILD presented the four-part series as an
effort to give cleaners a well-rounded base of knowledge in a
variety of areas, enabling them to run their businesses more
effectively and profitably.
The first offering of the class met in
February and focused on goal setting and planning, time
management and financial management.
In March, MILD hosted the second segment
with an emphasis on the internal operations of a plant —
aspects such as procedures, equipment, technology, production
and diversification.
The third installment was held in April
and examined topics such as wages and incentives,
employee retention and environmental issues.
For more information on the training
series, or future educational offerings from MILD, call (517)
327-9207.
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May spotting class comes to Toledo, Ohio
The Ohio
Cleaners Association, working
in conjunction with the EJ Thomas Company and the Laidlaw
Corporation, will present a two-day spotting class on Tuesday
and Wednesday, May 24-25.
The class will be held at Monroe
Cleaners, 4111 Monroe St., in Toledo, Ohio. Mike Achin,
director of chemical products for Laidlaw, will instruct.
The curriculum is designed to benefit
attendees of any experience level, basic or advanced, who want
to improve their spotting skills.
Some of the topics to be covered include:
the proper use of chemicals; the use of digesters; mineral oil
baths; and many spotting tricks that can save cleaners money
and time while avoiding costly customer claims.
Class time will be split between
instruction and hands-on practice at the spotting board.
The class will meet between 6:30 and 9:30
p.m. on each night. Class size is limited so early reservations
are recommended.
The cost is $35 per OCA member and $50
per non-member. A printable registration form is available
online at the Ohio Cleaners Association web site,
www.ohiocleaners.org. Click on the “Calendar of
Events” heading and the “May Spotting Class”
link.
For information, call Ed Share, sales
consultant for Laidlaw, (440) 241-8628 or Steve Smith of
Columbus Lace, (614) 444-7847.
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