U.S. companies plan for China show
A U.S. pavilion of laundry and
drycleaning machinery manufacturers will join this year’s
Texcare Asia Nov. 10-12 at the China World Trade Centre in
Beijing.
The fair has been certified once again by
the United States Department of Commerce in recognition of its
value to US firms.
To date, confirmed U.S. exhibitors
include Alliance Laundry Systems, American Dryer Corp., Air
World, Eclipse Combustion Equipment (Suzhou) Co., Hoffman/New
Yorker, Knight, Maxi Companies, Pellerin Milnor Corporation and
White Conveyors.
“Texcare Asia provides us with an
opportunity to showcase our quality laundry and pressing
equipment,” said Lee Wilson, vice president of
International Sales for Alliance. “There is a lot of
growth in the Chinese market. It has the most potential with
the increased trade and tourism.”
Russ Poy of Pellerin Milnor noted that
China represents “the largest emerging market in the
hospitality and healthcare textile care industries.” His
company has been active in the Asian market for over 40 years.
Hoffmann/New Yorker plans to meet
customers at Texcare Asia 2005 and consolidate their position
in the Chinese and Asian markets. Tom Bolan of Hoffmann/New
Yorker said live operation and instructional presentations will
take place in his company’s booth.
In addition to the official U.S.
pavilion, organizers Messe Frankfurt plan to have a German
pavilion at Texcare Asia. There will also be a group of Italian
manufacturers participating.
Texcare Asia will be held in China for
the first time ever, having previously been held in Singapore
and Hong Kong. Interest among buyers in the industry,
specifically in Beijing, is high as the local infrastructure is
developing and more hotels, commercial laundries, drycleaners
and hospitals are being built or renovated ahead of the Olympic
Games in 2008.
To further boost interest, the local
government is offering interest-free loans to drycleaning
franchisees that want to upgrade their facilities.
The last Texcare Asia fair, held in Hong
Kong in 2002, attracted attendees from a large cross-section of
industry sectors.
More information is available on the
show’s web site, www.texcare.messefrankfurt.com, or by e-mail to info@hongkong.messefrankfurt.com.
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