Leading Cleaners guarantee quality
Steve Boorstein wants to elevate the
cleaning industry and to do so he has organized an elite group
called Leading Cleaners International. The son of the late Ed
Boorstein, who also set high standards for himself and the
industry, the younger Boorstein is best known as The Clothing
Doctor, author of a book on clothing care and a strong advocate
in the media for drycleaning — when it is done right.
Leading Cleaners International is a
select group of cleaners that must demonstrate that they do it
right to the nth degree with high quality work and a commitment
to the group’s standards. And they have to back that up
with a 100% Safe Cleaning Guarantee to customers. That
guarantee is intended not only to assure customers of the
cleaner’s competence, but also to let designers and
retailers confidently recommend an LCI cleaner.
Currently there are LCI Certified Couture
Cleaners in Atlanta, GA, Hackensack, NJ, New Orleans, LA,
Scottsdale, AZ, Heritage, TN, and New York City and Long
Island, NY. California has LCI cleaners in Bakersfield, Los
Angeles, San Francisco, San Diego and Orange County. And
internationally, there are LCI locations in Toronto, Canada and
Melbourne, Australia. All LCI cleaners offer shipping services,
so their services are available beyond their immediate
geographic areas.
Boorstein is seeking more members for the
group, but initiates must prove their credentials through a
series of plant visits and evaluations, a quality audit and
secret shopper visits. The group has two levels of
certification — Four Star and Five Star. Once accepted in
the group, members benefit not only from the recognition but
also from interacting with other group members and from support
services offered by LCI. Those include regular on-line video
meetings and biannual gatherings of the full group. LCI also
has a buyers’ catalogue that offers a smorgasbord of
products and services for members, including image consultants,
stylists, modeling services, web site design, business
consulting, high-end packaging and promotional items,
newsletters etc.
More information on the group is
available by contacting Boorstein at (301) 320-7292.
Information is also available on the LCI web site, www.leadingcleaners.org.
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