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The key to long-term survival
Sometimes, just staying in business one
more day seems like an impossible prospect. If the economy
isn’t shrinking, then the competition is growing. If the
equipment isn’t breaking down, then surely the customers
are giving you a nervous breakdown. Or, if you are like most
plants, all of these things will hit you simultaneously.
Indeed, one day can often seem like a lifetime in itself, which
is why it’s so incredible that a San Francisco-based
cleaners has stayed open for over 55,000 days!
On the front page, you may have noticed
an article on G.F. Thomas Cleaning, which opened its doors in
1854, a mere three years after Isaac Singer invented the first
commercially successful sewing machine and only four years
before Hamilton Smith patented the rotary washing machine.
Technology has improved a little bit since then, making
cleaners’ lives a little easier (and, arguably, a little
more difficult). Yet, despite such advances, the road
hasn’t been any easier for cleaners, especially if you
consider all of the tricky stains, complex fabrics, public
misconceptions and government regulations that they have faced
over the past 15 decades. Yet, somehow, one cleaners passed
through four generations of family ownership and survived all
of it, dealing with every difficult problem one day at a time.
Unfortunately, it appears there
won’t be a fifth generation of the family taking over the
helm of G.F. Thomas Cleaning. Current proprietor Emile Thomas,
Jr., plans to retire and close the doors soon. Still, the
ending of such an era is cause to celebrate, not mourn. The
Thomas family persevered and succeeded mainly by following a
simple game plan: They always tried to take care of the
customer and take care with the cleaning process. Perhaps, that
advice alone is not nearly enough for a plant to turn one day
into 55,000, but it’s a good place to start. Meanwhile,
cleaners who continue struggling in an effort to make it
through to tomorrow can take solace in the fact that if one
cleaning company can stay alive for that long, then there is
certainly some hope for the rest of the industry, as well.
Using less perc means using it longer
Each year we look forward to the release
of the latest figures on perc consumption in the drycleaning
industry. And each year, those figures tell us that drycleaners
are using less perc than the year before. It has been so for
over 25 years now.
The numbers just released by the Textile
Care Allied Trades Association show that in 2004, 37 million
pounds, or about 2.8 million gallons, of perc were used by
drycleaners in the U.S. That represents a decline of 2 million
pounds from the previous year’s perc consumption
That in itself may not seem like much,
but it’s part of a continuing trend in which the industry
has cut its perc consumption to about 10 percent of what it was
in 1979. But you don’t need to go back that far to see a
dramatic drop-off. Perc consumption last year was about half
what it was as recently as 1998.
Some of the decline is due to decreasing
drycleaning volume, especially in the last 15 years. But not
even the painter of the worst case scenario would suggest that
volume is half what it was in 1998 or 10 percent of what it was
in 1979. If that were the case, we would see not just a big
drop in perc consumption but also a huge decrease in the number
of cleaners.
Also cutting into perc consumption is the
growth of non-perc cleaning methods. Over the past 10 years,
cleaners have expanded their use of wetcleaning and, in some
cases, replaced perc machines with new equipment that uses one
of the new alternative solvents. Even so, perc remains the
predominant solvent in most drycleaning plants. A recent survey
of cleaners in California — a state where cleaners have
been “encouraged” by the government to move away
from perc — found that 85 percent of cleaners are still
using perc.
Most of the decrease in consumption must
be attributed to more efficient equipment and better operating
practices, and that is a credit to the industry — the
people who manufacture, sell and maintain the machines as well
as those who use them. The industry has been responsive to
concerns about perc exposures in the environment and the
workplace. This should ensure that perc remains one of the
tools available to garment care professionals.
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