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Just a game or an efficiency lesson?
Ahh! Who wants to talk about business today? I’m out. I wrote this column about video games and sent it to my editors to see if they would notice.
If you are reading this, then guess what? It fell through the cracks and this drycleaning business trade journal published an article about a video game instead of something business related. Cool, huh?
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Chances are, a man named Alexey Pajitnov is responsible for stealing away several (perhaps hundreds, maybe even thousands) of hours from your life. Pajitnov invented Tetris, arguably the most addictive videogame ever created.
Who would've thought that a game with a simple concept — to stack falling blocks of geometric shapes so that they form straight lines — would become so popular with men and women of all ages? Pajitnov did, but the idea that Tetris could become a pop culture phenomenon did not occur to him immediately.
In 1985, Alexey Pajitnov developed Tetris as part programming exercise and as something fun to do. He got the idea for Tetris from a popular puzzle game called Pentamino. When Pajitnov saw Pentamino, he thought about adding a time element to gameplay, so he added the twist of having the blocks drop.
To play Tetris, a player may manipulate a falling block with the arrow keys on a computer keyboard. This gives the player a chance to make the most efficient use of any particular block. Inefficient use of a block is when gaps are formed, like the gaps in the Figure 1.
If the block is allowed to fall haphazardly, little will be accomplished. If thought and skill are allowed to play a part in the game, rows of squares will form and, therefore, rows completed. If you are very efficient, skillful and a little bit lucky, you may complete two, three or even four lines at once. That is as efficient as you can get, and you will rack up some serious points.
I was just walking through a concourse in Terminal C at Logan International Airport in Boston. I happened by the barber shop where a customer sat quietly while the barber cut his hair. A minute later, I spied a well-dressed man getting his shoes shined. Many stores sell or rent DVD movies. Why is there a barber at the airport? Why a shoe shine stand? Maybe you understand the connection with movies. We have always gotten a haircut. We don’t have to get a trim at the airport.
When I first got a cell phone, I found that I was getting more done than ever. In fact, sometimes, I find that it is easier to bang out a bunch of phone calls if I just get into my car and go somewhere. I make a few phone calls along the way. Why? A couple of weeks ago, I was conducting a one-on-one management class. Actually, it was two-on-one; my client and I were trying to get through to his manager. My client’s cell phone rang and he said that he had to take this call. He left the room for what I figured would be a couple of minutes. I seized the opportunity to pick up my cell phone and return a voice mail message that had been left for me earlier. I figured that this, too, would take a couple of minutes.
The DVDs, the barber, the shoe shine boy and the cell phone are forcing you to “play Tetris” with the things that you want to get done. Each phone call that you need to make and every task that you need to accomplish fits neatly and maybe even perfectly into the available time. You are tetris-ing a task (a geometric block is the metaphor) into a time slot (the space in the stack of blocks) that is just big enough to handle that task.
I had two minutes and efficiently stuck in a task that takes two minutes. It makes sense to get a haircut or a shoe shine at the airport because that chore effectively uses the available time. DVD movies? A two-hour flight is wasted time, unless you jamb in a two-hour movie that you’ve been wanting to see.
You will accomplish so much more in your personal and professional life if you learn to “Tetris” your time. The only word of warning is that you be realistic about your time estimates. This concept will be counter-productive if you have 60 available minutes and you try to wrestle in a three-hour task. Doing this will cause you to “bang and hang” or fail to thoroughly complete chores and ultimately your to-do list will be a mess.
So the first step is to master this concept yourself. That done, teach it to everyone of your subordinates. Your manager, your secretary, your spotter, your pants presser, your shirt presser.
Is your productivity down? Are you blaming your shirt unit for poor productivity? Can’t get over 40 shirts per hour? Paying overtime? All of these issues are rooted in an inability to Tetris individual tasks (even 30 second tasks) into equally sized time slots.
It is a key to being efficient. Really.

Donald Desrosiers has been in  the shirt laundering business si