National Clothesline

Planning for the FabriCare Foundation’s nationwide public relations campaign is underway, aiming for a launch in January of next year.

The goal of the campaign is to enhance the image of the drycleaning industry by educating the public on the definition of a “professional drycleaner and communicating the benefits of going to a professional drycleaner for both consumers and their clothing.

At a two-day FabriCare Foundation board meeting last month, a logo and tagline for the campaign — Promoting Excellence in Drycleaning — was adopted. The tagline will be the slogan for the national publicity campaign. The Quincy, MA, based firm, Tiffanie Williams & Co., has been hired by the foundation as its agent of record for the campaign.

“Our marketing plan also includes regular communication to FabriCare Foundation supporters and sponsors via a monthly newsletter,” said Don Fawcett, president of the foundation. “This will allow us to receive input and feedback regarding each of our initiatives as we move forward.

“This is our Foundation and together we can teach consumers the ‘professional’ drycleaners are quality service providers. Success for each member means success for our industry as a whole.”

The foundation met its July 1 fund-raising goal of $50,000 but the not-for-profit organization is still looking for help in financing the project. The goals is to commit $100,000 a year to the campaign.

The next steps for the foundation include strategizing the public relations campaign tactics that were decided upon at the October meet and creating a timeline for execution of the initiatives.

Also at the October meeting, plans for a new FabriCare Foundation web site were completed. The new site should be launched this month.

For more information about the program or to offer assistance, phone Don Fawcett, (617) 770-9230.