Meijer, Silvestri speak at WFI’s
February convention
It will certainly be cold outside in
Wisconsin this February, but attendees of the Wisconsin
Fabricare Institute’s annual
convention and table tops will be too busy inside to care.
The event is scheduled to take place on
the three-day weekend of Feb. 10-12 at the American Club in
Kohler, WI.
Headlining this year’s show will be
IFI vice president John Meijer, who will deliver two separate
discussions.
The first will focus on “Obtaining
and Retaining Customers on a Limited Budget”; the other
will be on how cleaners can find and attract their core
customer group.
Joining Meijer will be fellow speakers
Scott Silvestri, the Kohler Co.’s director of destination
marketing and communications, and Joseph Bossi of Strategic
Wealth Management Group, LLC, a Mass Mutual Financial Group
that provides an array of financial products and services for
its clients.
Silvestri, who once served as a member of
the 2004 PGA Championship Executive Committee and was
responsible for publicity and marketing for the event, will
inform attendees on the topic of customer service standards and
training.
Bossi’s seminar will be entitled
“Sure Ways to Kill Your Business.”
In addition to the seminars, WFI will
keep attendees busy with a table top reception on Saturday.
Later in the evening, the association
will honor several successful industry people — including
the Fitzgerald Scholarship winners and the state’s Five
Star program participants — and a new WFI Hall of Fame
inductee will be announced during a banquet.
For information or to register, call WFI
office, (414) 529-4707.
Achin to lead spotting class in
Cincinnati
The secret to good spotting is having the
right tools and chemicals, a clean spotting board, and a good
teacher. Cleaners who want to brush up their stain removal
skills can be taught by one of the industry’s best
— Mike Achin, director of chemical products for Laidlaw.
He will be at the Machinex Corporation at
11445 Rockfield Court in Cincinnati, Ohio, on January 18 and
19.
Achin will teach a course suitable for
cleaners of any spotting experience. The class is designed to
explain the chemistry of spotting and how not to set stains. He
will also discuss digesters and many tricks that can save time.
The course, which is co-sponsored by the
Ohio Cleaners Association and the E.J. Thomas Co., will run on
two consecutive evenings from 6:30 to 9 p.m.
The first night will focus on classroom
instruction; the second will be devoted to hands-on training at
the spotting board.
The cost is $50 for OCA members and $100
for non-members.
For more information, contact Ed Share,
sales consultant for Laidlaw Corporation, at (440) 241-8628.
A registration form for the class is also
available at the Ohio Cleaners Association web site, located at
www.ohiocleaners.org. Click on the “Calendar of Events” link
on the left hand side of the home page and you will be taken to
a page housing a direct link to the registration form.
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