IFI promises to “kick butt”
with marketing program in Vegas
Cleaners wanting to increase revenue,
motivate and keep their employees and improve their image and
customer relations will want to sign up for IFI’s Kick Butt Marketing & Management
Conference in Las Vegas.
The program will be held at the MGM Grand
Hotel on Feb. 23 and 24.
According to IFI CEO Bill Fisher, the
conference is tailor-made for cleaners who are willing to take
powerful measures in order to achieve their objectives.
“IFI’s focus is all about
making you more profitable, and this conference is all about
powerful, take-no-prisoners ways to do just that,” he
said.
IFI’s itinerary will include six
power-packed seminars, all of which are designed to help
attendees rejuvenate both their mind and bottom line.
Leading the way will be marketing guru
John Haskell, a.k.a. Dr. Revenue, who will inspire cleaners
with some of his “Kick Butt Marketing Plans” from 8:
45 a.m. to 12:30 p.m. on Thursday morning.
He will offer ten specific actions that
will immediately help improve business without spending a dime.
Dr. Revenue will also offer a
CAT-Scan™ in which participants “scan” their
businesses to evaluate key marketing and sales issues. Using
his “Prescription Pad,” the good doctor often
writes “prescriptions” to help improve ailments in
marketing and sales.
Haskell is the author of more than 400
marketing plans and the book Profit RX. He teaches “Fast
Trac™ Entrepreneurial Business Planning Training” at
the University of South California’s Business Expansion
Network.
On the same day, there will be two
representatives from the FabriCare Foundation’s (FCF) PR
firm, Tiffanie Williams & Co. who will speak from 1:30 to 3:
15 p.m.
Tiffanie Williams and Kirsten Whitten
will advise cleaners on how to better brand themselves and
provide a glimpse of the FCF’s new drycleaning PR
campaign.
Rounding out the day’s seminars is
“How Cleaners Are Using the Award Of Excellence to Their
Benefit” from 3:45 to 4:30 p.m.
On day two, IFI’s Chris Allsbrooks
will share confessions of a secret shopper from 8:30 to 9:30
a.m. Her eye-opening discussion is titled “Real
Drycleaning Customers Tell Why They’ll Never Go Back to
Their Old Cleaner.”
Afterward, Williams and Whitten will
speak again, this time asking cleaners what needs to be done in
order to enhance the image of the drycleaning industry in
FabriCare Foundation’s forthcoming big-budget consumer PR
campaign.
Finally, Trudy Adams —who works as
Cleaner’s Supply’s director of customer service and
sales — will divulge how the company motivates employees
to give their 110%. Her session runs from 10:15 to 11:15 a.m.
To attend the conference, cleaners must
pay a $489 registration fee that covers all sessions and
materials, as well as breakfast on both mornings, lunch on
Thursday and a cocktail reception.
Members of IFI can register for the
conference online by visiting www.ifi.org/members or by calling
IFI Registrar Susan Bale at 800-638-2627, Ext. 1603.
In order to secure a special $169 nightly
room rate at the MGM Grand Hotel, attendees should call (877)
880-0880 by January 23 and mention their affiliation with IFI.
MFM to hold 1st meeting for retail route
managers
Methods
for Management will hold
its first retail route managers meeting in Denver, CO, April
19-20.
MFM has been facilitating customer
service/sales managers and production managers meetings for
several years.
“Our managers’ meetings offer
participants the unique opportunity for some of the best
managers in the country to meet and discuss their successes and
challenges with our trained consultants and their peers,”
said Deborah Rechnitz, MFM’s managing director. “In
response to a growing need, we are now extending this
opportunity to retail route managers.”
Managers groups meet twice a year.
The 11Ž2 -day meetings offer participants learning
opportunities and the chance to share ideas and discuss their
professional issues and concerns. Owners who have invested in
sending managers to the MFM managers’ meetings report
that their managers reach a higher level of understanding and
buy-in of company goals and how to achieve them; excellence in
customer service and how to achieve it; employee relations
challenges and how to overcome them; and how to encourage staff
self-motivation.
Topics to be covered at the April
conference include: position descriptions
(responsibilities/
authorities/accountabilities); effective staff management (drivers and sales); effective scheduling; successful sales and marketing approaches; new sales and marketing ideas; effective incentives and compensation plans; coordinating with stores and plant; and route customer profiling.
authorities/accountabilities); effective staff management (drivers and sales); effective scheduling; successful sales and marketing approaches; new sales and marketing ideas; effective incentives and compensation plans; coordinating with stores and plant; and route customer profiling.
Registration is available on a
first-come, first-served basis to MFM bureau members, private
clients, and independent operators in non-competing territories
by calling (253) 851-6327 or e-mailing ACampy@mfmi.com.
Headquartered in Gig Harbor, Washington,
MFM staff consultants provide expertise in family and strategic
planning, finance, personnel, marketing and production to
address client issues and to create successful strategies for
growth and prosperity. MFM has been working with laundry and
drycleaning business owners for more than 52 years and
currently coordinates 14 Management Bureaus in 42 states and on
two continents.
For more information visit the MFM web
site www.mfmi.com.
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