News & Views Associations assail EPA’s risk-based clean-air option Real-life survivors Cleaners benefiting from big league play Award of Excellence: Now seen at 200 locations A mystery shopper unmasked Around the US Midwest WFI hosts finishing seminar at Klinke’s Cleaners WFI tees off in June MidAtlantic Booth sales continue to rise for Atlantic City Expo 2006 Bergmann’s moves HQ to Loudoun Co. Northeast NCA plans compliance sessions, more webinars Southwest Getting the show started SDA school offers General Fabricare class in June Learn to clean leather at two Tulsa classes South NCALC to mark its 100th anniversary at convention SEFA elects Mark Watkins as president West RMFA hosting annual conference in Colorado Springs Wetcleaning seminar comes to Seattle Permagro plans May open house

Editorials • What they don’t know can hurt us • Advertising is best earned, not bought Columns Frank Kollman: Knowing the right thing to do Stan Caplan: Employees hold the key to success Don Desrosiers: PPOH and how to calculate it Ray Colucci: Why it’s always wise to advertise Dan Eisen: Simplifying the spotting board Bill Bishop: Inconveniently located to serve you Dennis McCrory: Build emotional ties with customers Frank Lucenta: It’s easy to reglue hems and cuffs Profile Kermit Engh: Easy Being Green Newsmakers SPOT users getting preview of new features Alliance won’t bring Ajax production to Wisconsin MFM members to tour “plant of the future” Irving Weber pays workers’ comp dividend Information Central Automatic bagger Cabinet washer-extractors Liquid chemical dispensing system Odor removal Compressed air filters Hanger holder