News & Views Cal Air Board trumps EPA with new rules for perc rules Cleaners’ message taken to the public TCATA continues conference upswing ABC group puts members to the test Marketing Masters in charter meeting Easier access to certification tests Korean-sponsored show expects 5,000 attendees Around the US Midwest Trust Fund deadline near in Illinois MCA plans Laundry 101 seminar on June 22 MidAtlantic PDCA sets program for Sept. trade show in Atlantic City Northeast NCA sets summer courses, webinars Southwest Zellers to teach one-week course at SDA school South TFA to host annual meeting and seminars in Chattanooga SEFA expands floor space for July show West CCA’s plans programs for Long Beach convention

Editorials • One clear, simple message • The not-so-amazing washable suit Columns Frank Kollman: Quick and (not so) easy labor law Stan Caplan: Incentive systems for plant workers Don Desrosiers: Pressing defects: causes and fixes Ray Colucci: Where business is won or lost Dan Eisen: Using digesters on difficult stains Bill Bishop: Writing a company backgrounder Dennis McCrory: What is your dominant selling idea? Frank Lucenta: Practice regluing suede and leather Profile Chris Tebbs: The Navigator Newsmakers Sudsies wins top award from Chamber John Kelleher Jr. joins family business Private investors buy Laidlaw Name change for Westgate MFM forms route manager group Pariser promotes Safer Information Central High production shirt finishing unit Laundry aid for degreasing Free paperboard hangers Anti-fatigue footwear Ink stain remover Compressed air piping