National Clothesline

LCI affiliates descended on Coral Gables/La Salle Cleaners in Coral Gables, FL, for a jam-packed meeting in February where Joe Lancaster, owner of Coral Gables/La Salle Cleaners, welcomed LCI to help critique his newly acquired drycleaning plant.

Lancaster told the group about his plans for a complete remodel and showed his renovated production department. He also shared his updated van graphics and new printed material reflecting his new logo and branding.

The LCI affiliates were impressed with Coral Gables/La Salle Cleaners progress since acquiring La Salle Cleaners in September, 2006.

The three-day program brought LCI affiliates from Australia, Canada, and across the United States to study management techniques, public relations and advertising. The group also focused on developmental sessions of quality, production, customer service and strategic planning.

Special presentations were made by Jack Creed and Chuck Horst. John Brooks of Methods for Management facilitated the meeting.

Creed, of Creeds Cleaners in Toronto, discussed understanding customers; Horst, of Margaret ’s, presented a seminar on market assessment via demographics.

“I was amazed at how streamlined and user-friendly the web page needs to be,” said LCI affiliate Barry Gershenson.

John-Claude Hallak updated the group on the status of LCI’s branding project. “Now that LCI has grown to 24 locations and has cemented its place as Certified Couture Cleaners, we are updating our branding and image to reflect our commitment to the fashion industry, ” he explained.

Jack Creed updated the affiliates on a revised website, www.leadingcleaners.com, where consumers can search for information about each of the consortium members and can find links to members’ websites.

Leading Cleaners Internationale will expand its membership base through an application process that ensures that prospective members meet the standards set by the organization.

“We believe that by establishing a partnership among like-providers, we can more effectively and efficiently co-market our services, ” said Creed.

Leading Dry Cleaners Internationale sets standards for specialized drycleaning services centering on the development of 5 Star Couture Cleaners.

Drycleaners that are interested in becoming an LCI affiliate can visit the website or contact Gershenson, (310) 261-1087.




						New plant scrutinized by LCI




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						LCI affiliates descended on Coral Gables/La Salle Cleaners in Coral Gables, FL, for a jam-packed meeting in February where Joe Lancaster, owner of Coral Gables/La Salle Cleaners, welcomed LCI to help critique his newly acquired drycleaning plant. Lancaster told the group about his plans for a complete remodel and showed his renovated production department. He also shared his updated van graphics and new printed material reflecting his new logo and branding. The LCI affiliates were impressed with Coral Gables/La Salle Cleaners progress since acquiring La Salle Cleaners in September, 2006. The three-day program brought LCI affiliates from Australia, Canada, and across the United States to study management techniques, public relations and advertising. The group also focused on developmental sessions of quality, production, customer service and strategic planning. Special presentations were made by Jack Creed and Chuck Horst. John Brooks of Methods for Management facilitated the meeting. Creed, of Creeds Cleaners in Toronto, discussed understanding customers; Horst, of Margaret ’s, presented a seminar on market assessment via demographics. “I was amazed at how streamlined and user-friendly the web page needs to be,” said LCI affiliate Barry Gershenson. John-Claude Hallak updated the group on the status of LCI’s branding project. “Now that LCI has grown to 24 locations and has cemented its place as Certified Couture Cleaners, we are updating our branding and image to reflect our commitment to the fashion industry, ” he explained. Jack Creed updated the affiliates on a revised website, www.leadingcleaners.com, where consumers can search for information about each of the consortium members and can find links to members’ websites. Leading Cleaners Internationale will expand its membership base through an application process that ensures that prospective members meet the standards set by the organization. “We believe that by establishing a partnership among like-providers, we can more effectively and efficiently co-market our services, ” said Creed. Leading Dry Cleaners Internationale sets standards for specialized drycleaning services centering on the development of 5 Star Couture Cleaners. Drycleaners that are interested in becoming an LCI affiliate can visit the website or contact Gershenson, (310) 261-1087.