National Clothesline

KEARNY, NJ — SoGo “1”, A. L. Wilson’s enzyme-activated digester/stain removing detergent is now available in one-pound jars as well as in larger

containers. The one-pound jars are designed for cleaners looking for a conveniently sized digester that will remove a wide variety of protein stains like heat-set blood and grass, either on the board or in a convenient soak.

The enzymes in SoGo “1” break down protein stains while its detergents flush them away. For localized stains, SoGo “1” is easy to use on the spotting board.

For larger stains it can be used as a soak or in the laundry wheel for bulk stain removal. Since the powdered enzymes in SoGo “1” are encapsulated, the product shouldn’t irritate a user’s nose or throat, and has a virtually unlimited shelf life.

SoGo “1” is safe for use on whites and color-fast colors and on fabrics that can safely be exposed to water and detergent. It has a record of protein stain removal as a component of the SoGo Reclamation System that has long been used in laundries. The new, smaller size container lets drycleaners take advantage of the stain removal properties of SoGo “1”.

FOOTHILL RANCH, CA — StreetSmart Products has developed Voice touch, a personalized telephone message service that lets drycleaners contact current customers, potential customers and customers who have been dormant with pertinent messages to stimulate their business.

For example, customers can be called by voice touch when they have garments ready to be picked up or to remind them that the route driver will be in their neighborhood on a given day. Voice touch phone messages can also advise customers of special promotions and offer exclusive “phone coupons.”

Cleaners who are clients of Voice touch e-mail their data to the company and the list is converted to a recording format and the recording is made. After the client approves the recorded message the call session is launched. The pre-recorded phone messages of 20 seconds or less can reach hundred of customers in just a few hours.

At the end of the session, a call log and graph analysis are provided to the client, usually within 24 to 48 hours after the first call is made.

The report specifies when each call was made and how it was received — machine-answered, person-answered, no answer, bad phone number, busy, etc.

FRESNO, CA — Professional wetcleaners can list their locations free with a national registry of wetcleaners established by Steve Berglund of Mastercraft Natural Dry Cleaning.

The registry can be accessed by consumers through the web site, www.ProfessionalWetCleaning.com where they can use the Google Map-based site to search for wetcleaners in their area.

The free listing is available to all water-based wetcleaners, CO2 cleaners and wetcleaners who also use alternative solvents.

TULSA, OK — Royaltone’s Prosuede Wet Detergent Plus Conditioner is a specially formulated liquid detergent plus conditioner made for safe and effective wetcleaning of suede, leather, cloth trimmed with suede and leather and all other cloth items including silks and color sensitive cloth items without color bleed or stiffness.

It can be used with any laundry washer, small or large, manual or programmable. Procedures for use are described in detail in Royaltone ’s wetcleaning book, the audio tape and the company’s new dvd video on wetcleaning suedes, leathers, trims and cloth.

Prosuede Wet is added to the wash cycle when wetcleaning leather, suede or trimmed items, using two ounces per suede, leather or cloth garment trimmed with suede or leather or only one ounce per 10 pounds for cloth items including, delicate silks, soft wools and color sensitive items.

BOULDER, CO — Steve Boorstein has released The Clothing Doctor’s 99 Secrets to Drapery &

Upholstery Care, the second in his series of care guides.

The 28-page guide follows the needs of consumers, from the moment they think about fabric and color choices in the home — whether buying through an interior designer or on their own — to the care, cleaning, and restoration. The guide provides advice, including preventive advice, so consumers make prudent and safe decisions.

This book can change the way consumers approach spills and stains from kids, guests, and animals. Advice is given about what not to do and what to do in the face of a stain emergency until the the draperies or upholstery covers can be taken to the cleaners for professional cleaning and restoration. Topics include how to deal with a large spill, what to do with window and roof leaks, why draperies and sheers get nasty rings and stains and when to call the insurance adjuster.

Most fabrics for upholstery and draperies do not have care instructions, so Boorstein helps consumers understand the challenges and how to face typical problems so they won ’t be surprised when problems occur.

MACEDON, NY — Magnatag’s new version of its RotoCube Rotating Board Tower provides a solution for displaying whiteboard and bulletin board information where it will get attention in high-traffic areas that lack appropriate wall display space.

The 19-inch square, free-standing, patented 78-inch high RotoCube board tower features a changeable marquee top for flexible use.

The RotoCube also silently rotates in either direction with a finger-touch to display.

Information displays in the workplace work best in high-traffic areas where people gather, pass by, work, eat, meet or relax, but those areas often lack sufficient wall space for a display board. The RotoCube provides 24 square feet of display space in a 19-inch square footprint and lets several people view it at once without crowding.

RotoCube can be ordered with any combination of 22 different side panels including plain or printed dry-erase magnetic whiteboards, cork or fabric bulletin boards, calendars, document display jackets, lined charts, file racks or custom-designed panels.