National Clothesline

Current problems and opportunities for growth will be the focus of speakers at the International Drycleaners Congress annual convention that opens Oct. 19 at the Hilton Hotel in San Francisco.

Keynote presentations by Lynette Watterson and David Dawson will address those themes at the opening session on the morning of Friday, Oct. 19.

Watterson, immediate past president of the California Cleaners Association and owner of Crystal Cleaning Center in San Mateo, will give “A Drycleaners Perspective” on the situation in California, where the state is proceeding toward a complete phase-out of perc use in drycleaning by 2020. Watterson will offer her insights on the deliberations that were involved and how cleaners will proceed in light of the state’s decision.

David Dawson of R. R. Street & Co. Inc. and chair of the government affairs committee of the Textile Care Allied Trades Association, will follow Watterson, continuing the discussion of the California situation focusing more on its implications for the global industry.

This portion of the program is scheduled to run from 8:30 a.m. to 10:10 a.m. In the second session of the morning, the focus will shift to expanding business by introducing new services.

Trudy Adams, director of customer service and sales for Cleaners Supply, Inc., will explain how customer service and energized employees creates satisfied customers.

John Jordan of Fabritec International will talk about branding and, following his presentation, Becca Anderson of The Write One will explain the details of marketing a service.

On Friday afternoon, there will be an opportunity to tour some of the area’s outstanding drycleaning facilities. There are no scheduled activities for Friday evening, giving attendees time to explore some of the areas many attractions and night life.

The Saturday morning program will return to the theme of expanding business.

At 8:30 a.m., Milt Chortkoff will take the podium to talk about building volume. At his Milt and Edie ’s Cleaners in Los Angeles he increased volume from $5,00 per week to $75,000 per week and is still growing.

Introducing and building a route will be detailed by Harvey Gershenson, former owner of Sterling Cleaners and now an industry consultant and columnist for National Clothesline.

Fabric specialist Doris Easley will talk about how to generate new income by restoring treasured textiles.

The first morning session is schedule to run until 11 a.m. The second session will feature reports on the state of the industry from around the world.

Among the speakers will be Murray Simpson, CEO of Britain’s textile care industry trade association, the Textile Services Association.

The annual general meeting will conclude the program with the afternoon schedule left open.

The President’s Reception and Gala Dinner, featuring awards and entertainment, will highlight Saturday evening ’s activities. The banquet will include the traditional flag ceremony, celebrating the flags and anthems of each participating nation.

The traditional Sayonara Breakfast will provide an informal closing of the convention on Sunday morning.

Registration for the convention is $550 for members. To register or for more information, go to www.idcnews.org or contact Yamato Travel, (800) 334-4982.

The Hilton San Francisco in the financial district is the headquarters hotel. Convention room rates are $199 per night.






						IDC in San Francisco Dealing with current problems, finding ways to grow in the future

	OCTOBER 2007 This Issue Back Issues Classified Ads Dateline Resources Allied Trades Associations Instruction ABOUT US Home

						Current problems and opportunities for growth will be the focus of speakers at the International Drycleaners Congress annual convention that opens Oct. 19 at the Hilton Hotel in San Francisco. Keynote presentations by Lynette Watterson and David Dawson will address those themes at the opening session on the morning of Friday, Oct. 19. Watterson, immediate past president of the California Cleaners Association and owner of Crystal Cleaning Center in San Mateo, will give “A Drycleaners Perspective” on the situation in California, where the state is proceeding toward a complete phase-out of perc use in drycleaning by 2020. Watterson will offer her insights on the deliberations that were involved and how cleaners will proceed in light of the state’s decision. David Dawson of R. R. Street & Co. Inc. and chair of the government affairs committee of the Textile Care Allied Trades Association, will follow Watterson, continuing the discussion of the California situation focusing more on its implications for the global industry. This portion of the program is scheduled to run from 8:30 a.m. to 10:10 a.m. In the second session of the morning, the focus will shift to expanding business by introducing new services. Trudy Adams, director of customer service and sales for Cleaners Supply, Inc., will explain how customer service and energized employees creates satisfied customers. John Jordan of Fabritec International will talk about branding and, following his presentation, Becca Anderson of The Write One will explain the details of marketing a service. On Friday afternoon, there will be an opportunity to tour some of the area’s outstanding drycleaning facilities. There are no scheduled activities for Friday evening, giving attendees time to explore some of the areas many attractions and night life. The Saturday morning program will return to the theme of expanding business. At 8:30 a.m., Milt Chortkoff will take the podium to talk about building volume. At his Milt and Edie ’s Cleaners in Los Angeles he increased volume from $5,00 per week to $75,000 per week and is still growing. Introducing and building a route will be detailed by Harvey Gershenson, former owner of Sterling Cleaners and now an industry consultant and columnist for National Clothesline. Fabric specialist Doris Easley will talk about how to generate new income by restoring treasured textiles. The first morning session is schedule to run until 11 a.m. The second session will feature reports on the state of the industry from around the world. Among the speakers will be Murray Simpson, CEO of Britain’s textile care industry trade association, the Textile Services Association. The annual general meeting will conclude the program with the afternoon schedule left open. The President’s Reception and Gala Dinner, featuring awards and entertainment, will highlight Saturday evening ’s activities. The banquet will include the traditional flag ceremony, celebrating the flags and anthems of each participating nation. The traditional Sayonara Breakfast will provide an informal closing of the convention on Sunday morning. Registration for the convention is $550 for members. To register or for more information, go to www.idcnews.org or contact Yamato Travel, (800) 334-4982. The Hilton San Francisco in the financial district is the headquarters hotel. Convention room rates are $199 per night.