Gershenson to lead CCA seminars on route service
The California Cleaners Association will try to help cleaners find more
customers, and, ultimately, make more money with two seminars on the topic of
pickup and delivery routes next month.
Small business consultant Harvey Gershenson will head both sessions. He authored
a business plan for his company, Sterling Cleaners, that helped bring in over a
million dollars annually in route sales.
During the seminars, he will help attendees learn the ins and outs of building
and operating a drycleaning route service.
Gershenson, a second generation cleaner who started working in the family
drycleaning business while he was in high school, developed a total of five
routes in five years in order to achieve impressive routes sales figures for
Sterling.
In addition to being a National Clothesline columnist, Gershenson has spent time
on the Small Business Advisory Committee to the California Employment
Development Department.
He is a past president of the Cleaners and Dyers Guild of Los Angeles and has
additionally served on the board of directors for CCA and the Drycleaning and
Laundry Institute.
He also is a guest lecturer for the California Department of Corrections.
The first seminar will from 10 a.m. until noon on Sunday, Nov. 2, at Kona
Cleaners, 333 E. 17th St. in Costa Mesa, CA.
A second session will be held from 10 a.m. until noon on Saturday, Nov. 8, at
Marin Cleaners, 700 “A” Street in San Rafael, CA.
The cost to attend is $75 for CCA members. Non-members must pay $125 each. Lunch
will not be provided.
Those who register three or more employees from the same cleaners are eligible
for a $20 discount on those registrations.
To sign up or inquire about information, contact the CCA office at (916)
239-4070.
Registering early is recommended since classes which do not meet the minimum
required student numbers are subject to cancellation.
CCA inducts new officers at Fabricare
At its Fabricare 2008 convention and trade show held in Long Beach, the
California Cleaners Association announced its incoming officers.
The announcement took place in late August during the association’s Saturday President’s Reception at the Hyatt Regency Long Beach.
President Bob Blackburn, owner of Blackburn’s Town and Country Cleaners in Porterville, handed over his presidential gavel
to David Suber.
Suber is the owner of Perfect Cleaners in Los Angeles.
Joining him for the new term will be 1st Vice President Bobby Patel of Kona
Cleaners in Costa Rica, who is now in line to become the association’s next president.
Also inducted were 2nd Vice President Aslam Lodhi of Ace Cleaners in Napa and
Treasurer Jim Douglas of Prestige Cleaners in Sacramento.
