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February 2009 Table of Contents
News & Views

Around the US
WFI plans convention and table-tops
MILD sets busy schedule for early ’09

New MAC officers for 2009
PA aids small businesses with grants of $454,000

NCA plans full slate of classes for 2009

Martin Young to lead two North Carolina seminars
SEFA plans seminars by Jane Zellers, Jim Peuster

Cal. cleaners seek phase-out delay
So. Cal Cleaners to discuss cost-cutting
 
• Making your presence known
• The word is out on “organic cleaners”

Columns
James Peuster: Increase your marketing efforts
Frank Kollman: Labor law in the new administration
Don Desrosiers: Do you need new shirt equipment?
Ray Colucci: Results at the bottom start at the top
Dan Eisen: Tips for correcting fabric problems
Harvey Gershenson: Getting a foot up on your business
Bill Bishop: Adding another stream of income
Dennis McCrory: About pieces, pounds and dollars
Frank Lucenta: Be aware of natural conditions

Profile
Mike Sansone: Cleaner to the Stars

Eight receive professional certification
Four Season merges with Blue Sky
Goldberg joins Pariser
Diamond appoints three

Marketing tools for franchisees
Concentrated batch additive
Web site development
Product catalog
Management guidance
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