Marketing tools for franchisees
COLD SPRING, KY — Sanitone, a division of Fabritec International, is providing its 2009 Sanitone Business
Building Ad Program exclusively to Sanitone licensees.
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In addition to the already popular themes offered in previous kits such as
Retention and Thank You messages, this year’s program includes all new designs and several additional themes for postcards
(New Store Opening and Holiday) and Pick-up & Delivery door hangers (Save Gas, One Less Errand and Referral).
Sanitone provides 12 designer endorsements and over 27 new designer and custom
photo choices to choose from in the advertising program.
Also sent to Licensees with The Road to Success booklet was a Sanitone Certified
Master Drycleaner Certificate for display in the call office, stating the
reasons why the licensee is qualified to be a Sanitone Certified Master
Drycleaner. It is foil stamped in gold and display quality suitable for
framing.
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Concentrated batch additive
TULSA, OK — Soil Go Soil Release is a highly concentrated batch additive from Royaltone that eliminates prespotting, spraying, harsh brushing and costly reruns on
heavily soiled and stained items in drycleaning with no prespotting or
spraying.
Soil Go removes heavy soil and ring type spots and stains and works with any
detergent system in any drycleaning fluid. Royaltone said it is color safe and
swale-free for all cloth, suede and leather garments in drycleaning, has
anti-static action for the suppression of static electric shock and linting and
is non-hazardous.
It is compatible with both charge and injection detergents and can be used in
the first bath of a two-bath system.
It is injected or added manually to the drycleaning wheel at one ounce for each
ten pounds garments.
For best results, it should be added at the start of the cycle and run on batch
for three to eight minutes before running on filter.
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Web site development
EAGAN, MN — Directory Networks has announced a new drycleaning and laundry web development service in conjunction with its exclusive directories — DrycleanersDirectory.us for drycleaning and Spots-Happen.com for coin laundries.
Directory Networks, designed with domain registration services, hosting, web
development, and search engine optimization experience, offers a support team for all IT consultant services as well as web design and graphics. Secure on-line billing transactions and plans featuring the cPanel control panel, comprehensive e-mail with webmail, web statistics, RVSiteBuilder and Fantastico are also available.
The Directory Networks service helps cleaners and laundry owners promote their
businesses online by bringing more than 25 years of hands-on experience in the
industry to create a website that people will want to visit.
Directory Networks is available for support Monday through Friday from 8 a.m. to 4 p.m. CST.
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Product catalog
CONKLIN, NY — Cleaner’s Supply has introduced its biggest catalog ever with more than 600 new products, the
largest introduction of new products in the company’s history.
A new parts section with an extended selection of parts is featured along with
an expanded tailoring section.
The catalog is free upon request.
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Management guidance
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Desrosiers became a restaurant manager at age 18, but changed paths a couple of
years later when he joined the drycleaning industry. He moved through the ranks
in that field, eventually becoming the owner of his own business in 1990, and
then selling that to become a consultant to that industry through his company,
Tailwind Systems, offering management consulting, efficiency expertise and
work-flow engineering.
Over the past ten years, Desrosiers realized that his methods for optimizing
efficiency in business are applicable to all businesses, leading to the
publication of this book. He offers help for tracking finances, training and motivating employees and cutting costs,
showing owners and managers how to see problems, identify their causes and fix them.
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