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European perspective added
to Clean Show line-up |
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The upcoming Clean Show will feature an expanded program of seminars with
industry associations in Canada and Europe joining their U.S. counterparts in
presenting educational sessions each morning before the exhibit hall opens.
The show’s sponsoring trade associations, like always, are planning programs geared to
their members’ interests and concerns. But this year, several other associations will join the
party during the June 18-21 show in New Orleans.
Bringing a European perspective will be the Textile Services Association, a trade association for the laundry, drycleaning and textile rental industries
in the United Kingdom, and International Committee of Textile Care, more widely known by the acronym CINET, an umbrella organization for European
textile care association. The two groups will offer joint programs on Thursday
and Friday mornings.
While their Thursday programs will focus on industrial laundering issues, their
Friday programs should be of interest to drycleaners. Topics will include a
survey of the personal textile care market in a global perspective; an overview
of successful businesses around Europe; application of solvents around the
globe; new finishing techniques; and the Sustainable E-Drycleaning Project
legislation in Europe.
European input will also be provided by the European Textile Services Association (ETSA) which represents the textile rental services sector in Europe. ETSA’s two-hour program on Friday will cover a range of industrial laundry-oriented
topics.
The Canadian Cleaners and Launderers Allied Trades Association (CLATA) will be
on the Thursday morning schedule with a program on energy savings and
maintenance tips for coin laundries. CLATA is composed of the allied trades
representatives who sell equipment and supplies to launderers and drycleaners
primarily in Canada but membership is international.
Explaining the decision to add associations from outside the United States to
the program Roger Cocivera, Clean ’09 chairman, said, “Our official name is World Educational Congress for Laundering and Drycleaning,
and we felt the entire textile care industry would benefit from a more global
reach in the education program.”
“This is not the time to sit back,” Cocivera added. “In these tough economic times businesses should use every resource available to
them to retain and grow their business. The Clean Show offers knowledge that
can be the key to survival.”
The show’s co-sponsoring associations are getting their program plans in order, too, with
43 hours of educational opportunity during the four show days from 8 to 10 a.m.
The Drycleaning & Laundry Institute will open its set with “Labor Savings — What New Automated Equipment Can Do For You,” on Thursday morning.
The first Friday morning program will have Award of Excellence cleaners telling
how the DLI designation has helped them in promoting their services and
attracting customers.
Following that, James Peuster, aka The Route Pro, will lead a program titled, “Picking Up from Customers = Picking Up Profits,” in which he will show how to build successful routes.
“The Great Solvent Debate” will lead off DLI’s Saturday sessions. A panel of experts will share the ups and downs of their
experiences with the various solvent options.
The final DLI program on Saturday will tell why creating a website is necessary
and how to go about doing it.
If the above topics don’t fill your plate, there will be plenty more. The Coin Laundry Association plans programs all four mornings during the show covering such topics as how to
profit in today’s economy, developing a marketing plan, stain removal basics, alternative
payment systems, equipment replacement and evaluating a coin laundry
investment.
Also in action all four days will be the Association for Linen Management with
programs on saving the environment and the bottom line; preventive maintenance;
safety; linen distribution programs; and “making it to the finishing line.”
Another show sponsor, the Textile Rental Services Association, will discuss laundry safety on Thursday, marketing in the environmental era on
Friday and will offer a textile services industry global forum on Saturday.
The Uniform and Textile Services Association, will cover safety and developing a self-managed team on Friday and optimizing
profitability through merchandize management on Saturday.
Other non-sponsoring association that will offer programs will include the American Reusable Textile Association (ARTA), the Healthcare Laundry Accreditation Council (HLAC) and the International Executive Housekeepers Association (IEHA).
ARTA will address “How to Green Your Operation” on Thursday; HLAC will discuss laundry accreditation on Friday and IEHA will
have programs on professional designations on Thursday and Saturday.
Registered Clean Show attendees can attend any of the programs regardless of
trade association membership. All sessions are included in the registration
fee, which is $60 for pre-registration by May 22, and $95 on site.
Also included in the registration is admission to the exhibit hall on all four
days of the show. Noting that education comes in many forms, John Riddle,
president of Riddle & Associates, the show’s management company, called the trade show floor “the largest interactive classroom in the industry.”
Riddle said that more than 450 companies are committed to exhibit at the show.
Registration is up 5.25 percent compared to a similar time frame for the 2007
show in Las Vegas, he added.
A schedule and description of the educational sessions and other information
about Clean ’09 are available on the show’s web site at www.cleanshow.com.
On-line registration is also available on the web site along with a downloadable
registration form that can be sent by mailed or fax.
To request a registration form by mail or for other show information, call the
Clean Show management office, (404) 876-1988.
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