National Clothesline
New owners take helm at Royaltone
Carl and Lori Randall are the new owners of the Royaltone Co., the Tulsa, OK, leather cleaning and training company founded by Frank Lucenta 40
years ago.
The Randalls come to the industry with more than 20 years of manufacturing and
business experience.
“Royaltone manufactures quality products and has an impeccable reputation in the
industry,” said Carl Randall. “I also saw the uniqueness of the leather cleaning line as a real plus.”
Under the new ownership, Royaltone won’t undergo any drastic changes but some smaller ones are in the works.
The Randalls will be updating the website and marketing materials as well as
working more diligently with distributors to better serve their customers.
“We know the products are top notch, we just need to do a better job at getting
the word out,” Randall said.
Royaltone will continue offering its full line of drycleaning and laundry
detergents and spotters. “Those products have been around for 40 years and have stood the test of time,“ Randall said. “We definitely won’t be changing any formulations. The chemistry is solid and the products work
beautifully.”
“We will also be releasing a DVD of the Royaltone Leather Cleaning Academy in the
near future,” he added. “This way plant owners who just don’t have the time or resources to come to a live class can still learn this highly
profitable technique on their own time.”
Company founder Frank Lucenta will continue teaching classes at the Suedemate
Leather Cleaning Center in Tulsa, OK.
SDA planning April exhibit in Arlington
The Southwest Drycleaners Association will return to the Arlington Convention
Center for its next trade show, Cleaners Showcase 2010.
The nearby Sheraton Hotel will serve as convention headquarters for the April
23-25 show.
In addition to the exhibit, SDA is planning a series of educational programs,
entertainment and social activities. Door prizes and drawings will be presented
during the exhibit.
For registration information, call the SDA office, (888) 732-2567 or visit the
association’s web site, www.sda-dryclean.com.
Hotel reservations may be made directly with the Sheraton, (817) 261-8200.
