National Clothesline
CCA enlists six speakers for Long Beach show show
Whether you’re concerned about improving customer service, drumming up new business or
managing your supplies, machinery and the occasional crisis, the California
Cleaners Association will be offering a must-see seminar for you to attend in
August.
The association’s Fabricare show is set to take place at the Long Beach Convention Center from
Aug. 21 to 22.
Prior to the show, however, James “The Route Pro” Peuster will deliver a full-day workshop from 10 a.m. to 4 p.m. on the topic of
“Do Routes Right or Not At All.”
The program will help cleaners develop routes in order to take their plants to
the next level. Everything will be covered, from initial sales to retention.
The cost to attend is $125 per member and only $75 for each additional member
from the same company. For non-members, the cost is $175 for the initial
registrant and $100 for each additional non-member from the same company.
Another five guest speakers are slated to speak on Saturday and Sunday during
the convention. First up will be Milt Chortkoff, owner of Milt & Eddie’s Drycleaners.
He will present “Marketing and Customer Service” from 9 to 10 a.m. on Saturday. Chortkoff will share some of his most successful
marketing techniques that have made his business a leader in customer service.
On Saturday afternoon, eRocketFuel.com CEO John Zimmerman will deliver a seminar
on how to “Increase Your Knowledge About Social Networking Sites” at 2 p.m.
He will explain how cleaners can increase their social media marketing Return On
Investment, how much time is involved and how social media can benefit your
business overall.
On Sunday morning, Norm Korey of Wyatt-Bennett Equipment/Union will be on hand
to offer machinery maintenance tips from 9 to 10:30 a.m. There will also be a
Korean maintenance instructor, as well.
From 1 to 1:45 p.m., Steve Hong, president and CEO of United Fabricare Inc.,
will inform his audience on the latest supply management techniques, also
accompanied by a presenter who will offer tips in Korean.
Finally, Kenney “The Cowboy Cleaner” Slatten will take to the podium from 2 to 3 p.m. to discuss how plant managers
and owners can improve working relationships with their staff in a session on “Crisis Management.”
Also during the weekend, CCA will open its exhibit hall from 9 a.m. to 5 p.m. on
Saturday and from 8 a.m. to 4 p.m. on Sunday. On Saturday evening, the
association will install its new 2010-2011 officers and hand out its Drycleaner
and Allied Trades Member of the Year awards in a President’s Reception from 5:30 to 7 p.m. at the Hyatt Regency.
Additionally, CCA will host its annual business meeting on Sunday morning at 8
a.m.
Registration for the show is only $10 for general admission if paid prior to
Aug. 1. After that date, it goes up to $15 per person. The cost includes
admittance to all of the Saturday and Sunday educational programs, the exhibit
hall and Saturday’s President’s Reception.
This year’s headquarters hotel will be the Hyatt Regency. Attendees can take advantage of
a discounted room rate of $199 by calling the hotel directly at (800) 233-1234
prior to July 10 and mentioning the CCA Fabricare 2010 show.
For more information, contact CCA by calling (916) 239-4070 or visit the
convention’s official site at www.fabricareshow.com.
