National Clothesline
Rooms filling fast for NCA/DLI Cancun conference
Rooms have filled fast for the winter conference jointly sponsored by the National Cleaners Association and the Drycleaning & Laundry Institute in Cancun January 17-20.
Secrets the Vine beachfront resort will be the venue. Rooms before and after the event are also available at the conference rate of $304 per night for two people or $227 per night for single occupancy. The price includes breakfast, lunch, dinner, and snacks in six restaurants, 24-hour room service, premium liquor, in-room mini bar treats, nightly entertainment, and all taxes and gratuities.
The recently opened resort features a spa, golf course access, pools, and cocktail lounges. Every room is a 475-sq.-ft. deluxe ocean view double suite.
Conference registration for members of DLI and NCA is $595 for the first person and $295 for each additional person from the same plant.
The program will open on Thursday evening, January 17, with a welcome party with food, drinks, and conversation. The seminar program, which will focus on the four elements that customers base buying decisions on — convenience, customer service, quality, and price — will get underway Friday morning with keynote speaker Jack Mitchell leading off at 9 a.m.
Mitchell is the author of Hug Your Customers and Hug Your People. The Mitchell family owns and operates one of the largest, privately held, high-end clothing retail operations in the nation. For three generations the family has grown its business by building upon the “hominess” created by the founders, who began with three suits, a Christmas card list, a pot of coffee, and a determination to greet every customer as if welcoming them into their home.
The family’s commitment to those service visions has proven once again that when service and quality are exceptional, price is a non-issue.
Saturday morning’s speaker, Darnell Holloway, will tell how to get the most from on-line reviews at a time when more people are turning to on-line review sites to find out where they can go to get the service and quality they care about at a price they can afford. Holloway will discuss how  to manage your on-line reputation.
Rounding out the program on Sunday morning will be Ray Keating, an economist who will discuss Economic Wisdom in Times of Stress.
As chief economist for the Small Business & Entrepreneurship Council, Keating studies what the economy is doing and where it is going. He will place the current economic situation into historical perspective so attendees can see where the economy is likely heading and plan accordingly. History is repeating itself and current government corrective policies are likely to prove ineffective, he believes.
For details or to register, call Melissa Wagner at DLI, (800) 638-2627, or Ann Hargrove at NCA, (800) 888-1622.