National Clothesline
National Clothesline
Zellers, Blake to lead seminars for SEFA
The South Eastern Fabricare Association will be offering seminars in March and April designed to help cleaners get more customers as well as keep the ones they already have.
The first program will be about maintaining a high quality product to keep customers happy. Industry expert Jane Zellers will speak on “Shirt Laundry and Drycleaning Finishing” on Saturday, March 23 at Gulf States Laundry Machinery Co. located at 4035 Nine McFarland Dr. in Alpharetta, GA.
Attendees will learn how to produce a quality finished garment, how to set production standards for your drycleaning and shirt laundry departments and how to establish individual and departmental PPHs (pieces per hour).
Also during the seminar, Zellers will be emphasizing managing the production floor to decrease labor hours while increasing profitability, understanding the importance of workflow and proper equipment placement, performing scheduled maintenance tasks and more. It will begin at 8 a.m. and run until about 3 p.m.
Registration costs $99 for the first SEFA/DLI member from a plant and $89 for each additional member from the same plant. Non-members must pay $129 each. Lunch is included in the price of admission.
On April 18, SEFA will host another seminar on “Social Media Marketing for Today’s Marketplace” by led by Peter Blake, executive vice president of the North Eastern Fabricare Association
The program will run from 7 to 9 p.m. at the Chattanooga Marriott at 2 Carter Plaza in Chattanooga, TN.
He will share three steps to developing a marketing plan, ten things that can be done to immediately increase sales and effective ways to communicate with customers, including how to use social media.
He’ll also explain tips and techniques for Facebook, Twitter, Groupon, texting and Web navigation, as well how to get a free website.
The cost for the seminar is $29 for SEFA/DLI members and $49 for non-members.
For more information on either program, or to register, call SEFA at (877) 707-7332 or visit www.sefa.org.
Gulf States hosts March open house
Gulf States Laundry Machinery will be opening the doors to its Atlanta warehouse for live equipment demonstrations on Sunday, March 24.
The company will show some of the latest drycleaning and laundry equipment available on the market, including a Unipress LS2 shirt unit, a Union drycleaning machine, a System K4 drycleaning machine, Unipress drycleaning and laundry equipment and more.
Attendees can also take advantage of numerous educational programs throughout the day that will cover topics such as wetcleaning and how to service and maintain equipment.
Representatives from System K4 Kruessler, Union, Unipress, Fulton Boilers, Huebsch by Alliance Laundry Systems, Electrolux and Wascomat will all be present at the company’s office located at 4035 Nine McFarland Dr. in Alpharetta, a northern suburb of Atlanta.
The event will run from 10 a.m. until 5 p.m. Space is limited. Call (713) 984-8833 for more information or to RSVP.

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