National Clothesline
National Clothesline
DLI makes plans for the Clean Show
When 400 drycleaning and laundry companies set up displays of their products under one roof, it’s an impressive site, but there’s more to the Clean Show than the exhibits.
Each of the three days of the show will kick off with educational programs by the show’s cosponsoring trade associations which include the Drycleaning and Laundry Institute. DLI is planning programs on social media, solvent choices, fixing common problems, how to be more “green,” and using new technology to be more productive and produce a better product.
But before all that, DLI will open the show at the Morial Convention Center in New Orleans, LA, on Thursday, June 20 at 8 a.m. by presenting its Meritorious Service Awards to deserving members of the industry as it has at every Clean Show since 1999. The awards honor individuals and organizations for contributions to the industry in several areas: legislative/regulatory; technology; environmentalism; professionalism; and positive recognition.
On occasion, DLI presents its Diamond Achievement Award when the awards committee deems there is a deserving candidate who has gone beyond the call of duty in service to the industry. There have been five recipients of this honor: Barney Deden in 1999; Stan Golomb in 2001; Chris Edwards in 2005; Jeff Miller in 2007 and Sid Tuchman in 2011.
Nominations should be submitted by April 12. A nominating form was published in the March/April issue of DLI’s Fabricare and is available in the members’ section of DLI’s web site, dlionline.org.
DLI will follow the awards presentation with the introduction of a new media project that DLI says will put a positive spotlight on members for millions of people around the world. Darnell Holloway will explain how to build a strong YELP presence and how to respond to negative reviews and manage a business’s online reputation. He presented a similar program at the DLI/NCA joint conference in Cancun last winter. His 45-minute program in New Orleans will begin at 8:45 a.m.
Friday morning will bring another round of the ever-popular alternative solvents discussions. Panelists yet to be named will discuss the benefits and drawbacks of the different solvent choices available in the industry today. The two-hour program will fill the morning seminar schedule, providing ample time for questions from the audience.
In a break with Clean Show tradition, DLI will offer a program during the afternoon hours on Thursday. DLI’s Brian Johnson and Jim Kirby will give practical solutions and quick fixes to problems in a one-hour program that begins at 2:30 p.m. The scheduling reflects a relaxation of rules that in the past prevented scheduled meetings from taking place during the show’s exhibit hours.
The exhibit hall will be open from 10 a.m. to 5 p.m. on Thursday and from 9 a.m.to 5 p.m. on Friday and Saturday.
Another change for this year’s Clean Show is the three-day run for the show instead of the four days of the past. That means Saturday, June 22 will be the final day of the show and for that day DLI has two programs planned.
At 8 a.m. on Saturday, Tom Ustanik of Lansing Cleaners in Lansing, IL, will present “Goin’ Green,” discussing how some cleaners use “green technology” to bring in more customers and save money.
He’ll be followed at 10 a.m. by Eldridge Cannon of Cannon’s Coastal Cleaners in Brunswick, GA, who will discuss the many options technology offers to help cleaners work smarter, more efficiently and turn out a better product for their customers.
Two more programs are planned by DLI in New Orleans — one business and one social. DLI annual membership meeting will take place the day before the show opens on Wednesday, June 19 at noon. Friday night will be the DLI membership reception from 5:30 to 7 p.m.
Both events will take place at DLI’s headquarters hotel, the Royal Sonesta, located on Bourbon Street in the French Quarter. Clean Show room rates at the Royal Sonesta range from $165 to $225 per night. Make reservations directly with the hotel by calling (504) 586-0300.
Reservations at all other hotels in the Clean Show block can be made by calling (800) 424-5250 or visiting the CleanShow web site. The deadline for making hotel reservations at the special show rate is May 17.
Another May deadline to keep in mind is the show’s preregistration deadline of May 31.
Preregistration costs $99 per person. After the deadline, all registration will be at the show and the cost rises to $149. Advance registration can also be completed on the Clean Show web site.

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