Online marketing seminar set by Ohio association
Before drycleaners can even attempt to remove stains or properly finish a garment, they first need to catch the attention of potential customers.
This summer, the Ohio Cleaners Association and SiteInsight will be helping cleaners do just that with a workshop on “Marketing Your Cleaners to Attract More Customers.”
The program will be held on May 8 at the New Albany Public Library, located at 200 Market St. in New Albany, OH.
The featured speaker will be Alice Hohl, a principal at SiteInsight, an online marketing company with experience in web design, email newsletters, content generation, social media and online marketing.
The company has worked on website design projects for various small and medium sized businesses throughout Ohio.
Hohl will discuss how to get the most bang for your buck when it comes to setting up a website and utilizing online marketing. She will also explain how you can convince people to like your business on Facebook and why social media is important for its success.
Also included will be an examination of why websites and search ranking is so important and how it relates to other types of advertising.
Registration for the workshop will begin at 9 a.m. The program will run from 9:30 a.m. to 12:30 p.m. Beverages will be provided for those who attend.
The cost to attend is free for all members of OCA. Non-members may also attend for the cost of $45 per person.
The deadline for pre-registration is Tuesday, April 30. Cancellations must also be received by the OCA office by that date, as well, for refunds to be issued.
For more information, or to register, contact the association by calling (614) 228-4716 or visit them at www.ohiocleaners.org.
Zengelers assists GSP for 11th year
In the past decade, Zengeler Cleaners has collected more than 25,000 dresses, along with thousands of purses, pieces of jewelry, shoes and other accessories valued at close to $10 million to assist the Glass Slipper Project.
GSP was originally founded in 1999 to help high school women who simply could not afford the luxury of spending a lot of money for proper prom attire.
Zengeler Cleaners assisted them with this year’s drive that culminated in March, offering all eight of its locations to serve as collection points for the annual event.
“Zengeler Cleaners is excited to continue our support for the Glass Slipper Project for the 2013 collection drive,” said Tom Zengeler, president of the company. “We’re extremely proud of our relationship with the Glass Slipper. We appreciate the enthusiasm and support from the many local schools, businesses and individuals who are the reason for the success of the important fundraiser.”
Last year, the family-owned cleaners collected almost 5,200 dresses in all. The combination of dresses and accessories donated in 2012 had an estimated value of more than $1.5 Million.
In addition to collecting, the company will inspect, repair and clean each dress so it’s in perfect condition for the three upcoming boutiques on April 20, 27 and May 4 where qualified high school students can shop for free. This year, they will be hosted at McCorkle School in Chicago.