National Clothesline
Time to get ready for the Clean Show
The Clean Show is still more than a month away, but this is the month to nail down plans to be there.
Two key deadlines for attendees come in May. The first is a May 17 deadline for securing hotel rooms in the shows’ official block at the special rates. While it is not required to book rooms at the official hotels, doing so offers some advantages. In particular, shuttle buses will operate between New Orleans’ Morial Convention Center and the five hotels designated as headquarters by the show’s sponsoring trade associations. The shuttle service will be available within two blocks of the other 15 hotels designated in the Clean Show package.
The basics of Clean Who? The international drycleaning and laun
Reservations at all but one of the hotels in the block can be made through the Clean Show web site (www.cleanshow.com) or by calling (800) 424-5250. The exception is the Royal Sonesta Hotel which happens to be the headquarters for the Drycleaning and Laundry Institute, so drycleaners who want to join DLI at the Bourbon Street location need to call the hotel directly, (504) 586-0300, and request the Clean 2013 rate.
Another key deadline is May 31. That’s when advance registration for the show ends. Registering in advance offers several advantages, not the least of which is a savings of $50 on the registration fee. Those who register in advance, which can also be done on the Clean Show web site, will pay $99 per person. After May 31, registration must be completed on-site at the show at a cost of $149. With more than 10,000 people expected to attend the show, registering in advance can save time waiting in line as well as money. No one gets into the exhibit hall without a registration badge.
Once registered, the show is yours for three days, from the grand opening at 10 a.m. on Thursday, June 20 through the final bell at 5 p.m. on Saturday, June 22, a total of 23 hours of showtime. The three-day run is a departure from the four-day schedule of previous Clean Shows, so attendees will need to plan accordingly to cover all 200,000 square feet of exhibit space. Show organizers expect more than 400 companies to be on hand with every kind of machinery, products and services to drycleaning and laundry owners and managers. Even without venturing out onto the colorful streets of New Orleans, there should be plenty to see.
There will be a lot to hear and learn, as well. In addition to the exhibits, there will be more than 35 hours of education sessions offering the latest on technical information and trends, business management, and environmental and regulatory issues. Seminars will be presented by the sponsoring associations as well as other groups such as the Cleaners and Launderers Allied Trades Association of Canada and the European Textile Services Association.
Most of these sessions will be held in the morning hours before the show opens, but in another departure from past practice a few programs will also be offered in the afternoon.
For drycleaners, the main attraction is likely to be the programs offered by DLI. DLI will open its portion of the scheudle on Thursday, June 20 at 8 a.m. with the presentation of its Meritorious Service Awards. The awards honor individuals and organizations for contributions to the industry in several areas: legislative/regulatory; technology; environmentalism; professionalism; and positive recognition.
DLI will follow the awards presentation with the introduction of a new media project the institute says will put a positive spotlight on members for  people around the world.
Also that morning, Darnell Holloway will explain how to build a strong YELP presence and  respond to negative reviews and manage a business’s online reputation. He presented a similar program at the DLI/NCA joint conference in Cancun last winter. His 45-minute program in New Orleans will begin at 8:45 a.m.
Friday morning’s program will be dedicated to a two-hour discussion of alternative solvents. Beginning at 8 a.m., panelists will discuss the benefits and drawbacks of the solvent choices available in the industry today.
DLI will offer an afternoon program on Friday. Brian Johnson and Jim Kirby will give practical solutions and quick fixes to problems in a one-hour program that begins at 2:30 p.m.
Two DLI seminars are scheduled for Saturday morning. Tom Ustanik of Lansing Cleaners in Lansing, IL, will start the morning at 8 a.m. with “Goin’ Green,” a discussion of how some cleaners use “green technology” to bring in more customers and save money. He will be followed at 9:15 a.m. by Eldridge Cannon of Cannon’s Coastal Cleaners in Brunswick, GA, with “Investing in Your Business,” discussing the options technology offers to help cleaners work smarter, more efficiently and turn out a better product.
DLI will have a partner for its Clean Show reception this year. The Textile Care Allied Trades Association, also a show sponsor, will join with DLI to bring together drycleaners and industry suppliers for a “meet and greet” networking party on Friday evening. The event will run from 5:30 to 7 p.m. in the Grand Ballroom of the Royal Sonesta Hotel.
This cooperative effort between major industry associations is designed to strengthen ties between cleaners and the companies who supply them.
The joint project grows out of relationship-building between the two groups, said Fred Schwarzmann, president of A.L. Wilson Chemical Co., a DLI allied trades director, and former TCATA board member. “A co-hosted membership party is a highly visible sign of the growing cooperating and alignment between these two organizations,” Schwarzmann said.
“TCATA and DLI are natural allies,” he added. “TCATA members and DLI members all want the fabric care industries to thrive. For the last six months representatives from the TCATA and DLI boards have been setting up protocols under which both boards will see some of the materials their counterparts are broadcasting to their respective members, and each association is starting to report out on the other’s programs and initiatives in their respective newsletters.”
All DLI and TCATA members are invited to join the festivities.
Everybody is invited to participate in the educational programs on offer from the other show cosponsors. Association membership is not a prerequisite to attend any of the sessions by the Coin Laundry Association, the Association for Linen Management and the Textile Rental Services Association of America. All that is required is to be a registered Clean Show attendee.
Drycleaners who have coin laundry interests may find useful some of the programs offered by CLA, in particular. CLA President and CEO Brian Wallace will discuss coin laundry trends of 2013 in the association’s opening program on Thursday morning. That will be followed by a panel discussing internet marketing success stories for coin laundries, then, in the afternoon a program on social media tools.
CLA’s Friday morning programs will focus on best practices for wash-dry-fold commercial accounts and advanced laundry lease analysis.
Saturday morning will bring two programs, one with information for potential coin laundry investors, and another on multiple store management. Saturday afternoon will offer a last chance to get answers to questions with a panel of industry experts fielding questions on any non-mechanical laundry question.
CLA also plans a members-only Mardi Gras Party on Friday evening at the Astor Crowne Plaza Hotel.
A fill list of Clean Show programs, exhibitors and their locations in the exhibit hall, can be found at www.cleanshow.com. Questions can also be directed to the Clean Show management firm, Riddle & Associates, by calling (404) 876-1988 or emailing info@cleanshow.com.