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National Clothesline
New Orleans ready to welcome Clean ’13
The sights, sounds and flavors of New Orleans will serve as seasoning for Clean ’13 which opens in the Crescent City June 20.
This will be the fifth time that New Orleans has played host to the international gathering of the drycleaning and laundry industry. Only Las Vegas can make a similar claim, with both cities being the chosen venue of the Clean Show five times in its 36-year history. New Orleans faces the challenge of bettering the attendance of 9,902 when the show was last held there in 2009. Two years ago, Las Vegas drew more than 11,000. Organizers are planning for at least 10,000 people this year and they’ll have exhibits by some 400 companies to examine during the shows three-day run which concludes on Saturday, June 22.
The basics of Clean Who? The international drycleaning and laun
The three-day schedule is new this year. Show organizers decided to try the shorter format for the first time since 1981. Future shows — in Atlanta in 2015 and Las Vegas in 2017 — are also planned as three-day shows, but that could change depending on the acceptance of the abbreviated schedule this year.
In any case, there will be plenty to see and do and filling three days should be no problem for attendees. Exhibits at the Morial Convention Center will open to all attendees at 10 a.m. on Thursday following a two-hour distributors-only preview. On Saturday and Sunday exhibits open at 9 a.m. The hall closes at 5 p.m. all three days, providing 23 hours to examine displays that will be spread across upwards of 200,000 square feet.
To enter the exhibit hall will require a registration badge. Anyone who missed the pre-registration deadline of May 31 will need to sign up on-site. The cost for walk-up registration is $149.
Beyond the exhibits
Registration not only provides admission to the exhibit hall, it also opens the doors to any of the educational programs offered by the Clean Show’s cosponsoring associations.
More then 35 hours of sessions are planned, most of them taking place in the morning hours before the exhibit hall opens but a few are also scheduled for afternoon hours. Any registrant can attend any of the association-sponsored programs; membership in the association is not required.
Most of the programs are put on by the group of associations who sponsor the Clean Show — the Drycleaning and Laundry Institute, the Coin Laundry Association, the Association for Linen Management and the Textile Rental Services Association.
Other associations will have programs, too, including the American Reusable Textile Association, the European Textile Service Association and the Canadian Cleaners and Launderers Allied Trades Association.
A very bright future
One of the programs sponsored by the Canadian association may be of particular interest to drycleaners. Don Desrosiers of Tailwind Systems, a National Clothesline columnist, will tell why “The Future is So Bright I Gotta Wear Shades” on Saturday morning at 8 a.m.
A smarter Clean Show Despite its massive size, you’ll be able t
Drycleaners may also find interest in some of the programs being planned by the Coin Laundry Association. CLA President and CEO Brian Wallace will discuss the coin laundry trends of 2013 in the association’s opening program on Thursday morning. That will be followed by a panel discussing internet marketing success stories for coin laundries, then, in the afternoon, a program on social media tools.
CLA’s Friday morning programs will focus on best practices for wash-dry-fold commercial accounts and advanced laundry lease analysis.
Saturday morning will bring two programs, one with information for potential coin laundry investors, and another on multiple store management. Saturday afternoon will offer a last chance to get answers to questions with a panel of industry experts fielding questions on any non-mechanical laundry question.
A pre-show convention
Also of interest is a one-day convention sponsored by the International Drycleaners Congress and the International Committee of Textile Care (CINET) on June 19, the day before the official opening of the Clean Show.
The convention will begin at 9:15 a.m. with a series of reports from industry professionals from around the world on what is affecting business, the challenges they face and how these are being overcome.
CINET will then provide an overview of what it is doing to support the industry through several projects, including e-drycleaning, e-finishing and hygiene in drycleaning.
At a suppliers’ forum, supplier members of both IDC and CINET wil make brief presentations on the new equipment, processes and services that they will be promoting at the Clean Show and how these can lead to increased opportunities, productivity and, ultimately, improved profitability.
There will also be an update on other significant matters affecting the industry.
The convention meetings will conclude around 4:30 p.m., leaving time for attendees to gather informally before rounding off the day at the Gala Dinner at 7 p.m.
Full registration for the IDC/CINET event is $186 per person which includes the conference sessions on Wednesday with morning refreshments, a plated lunch and the evening dinner exclusive of drinks. A dinner-only registration is available for $88 per person.
All activities will take place at the Royal Sonesta Hotel in New Orleans which also serves as the Clean Show headquarters hotel for DLI. Registration can be completed on-line at IDC’s web site, www.idcgroup.org.
Show within a show
A show within the show will be provided by 11-year old internet sensation Jonathan Carollo, whose drumming performance on a washing machine went viral on YouTube at the end of last year. He will be performing at Clean 2013. His video has been featured on The Today Show, Good Morning America, USA Today, and The Huffington Post.
Carollo, who routinely finds various rhythmic sounds around the house and drums on whatever he finds, first discovered the sounds of the washing machine last year after getting bored playing drumming exercises on his drum kit. The family’s top-loading washer, with its large steel drum, turned out to be the perfect-sounding instrument.
His father originally posted the video on Facebook for family and friends. At their urging, he posted it on YouTube, where it took off.
He will be performing all three days of the Clean Show. “We are extremely delighted to have such a talented young person play at the show, especially when it’s on an appliance that most of our exhibitors and attendees work with on a daily basis. It certainly will give them a new way to look at their washing machines.”
Up-to-the-minute information on the Clean Show is always available on the Clean Show web site, www.cleanshow.com. Questions can also be directed to show management, Riddle & Associates, by calling (404) 876-1988 or emailing info@cleanshow.com.
Show attendees may also want to grab the new, free Clean Show mobile app for smartphones, including iOS and Android platforms. The app creates a pocket-size resource of essential information, including a complete listing of exhibitors and their locations in the exhibit hall, the schedule of educational sessions, guidance in planning a show itinerary, and a means of connecting with others via social media. The app also has information on the City of New Orleans to help make the most of those non-show after-hours pursuits.


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