National Clothesline
National Clothesline
DLI to serve a full plate at Clean ’13
The Clean Show presents drycleaners with an opportunity to not only see all the tools of the trade but also advice on how to make the best use of them. Much of that advice will come in the form of educational sessions planned by the Drycleaning and Laundry Institute throughout the three-day run of the show.
DLI is planning programs on social media, solvent choices, fixing common problems, how to be more “green,” and using new technology to be more productive and produce a better product. Those programs kick off on Thursday, June 20, at 8 a.m. DLI will begin the proceedings by presenting Meritorious Service Awards to deserving members of the industry as it has at every Clean Show since 1999. The awards honor individuals and organizations for contributions to the industry in several areas: legislative/regulatory; technology; environmentalism; professionalism; and positive recognition.
Following the awards presentation, DLI will introduce a new media project that it says will put a positive spotlight on members for millions of people.
Also up on Thursday morning will be Darnell Holloway, who will explain how to build a strong YELP presence, respond to negative reviews and manage a business’s online reputation. He presented a similar program at the DLI/NCA joint conference in Cancun last winter. His 45-minute program in New Orleans will begin at 8:45 a.m.
Friday morning will be devoted to a panel discussion on the various solvents available to cleaners today. The panelists will discuss the benefits and drawbacks of the available solvent choices which should help cleaners decided which way to go if they are considering making a change in their current solvent of choice. With two hours allotted for the discussion there should be ample time for questions from the audience.
A change in the show rules will allow DLI and other groups to schedule programs outside of the traditional morning time slot, so DLI’s Brian Johnson and Jim Kirby will give practical solutions and quick fixes to common problems in a one-hour program at 2:30 p.m. on Friday.
Also new for this year’s show is the three-day schedule for the show which makes Saturday the final day. For that day, DLI has two programs planned.
At 8 a.m. on Saturday, Tom Ustanik of Lansing Cleaners in Lansing, IL, will discuss “Goin’ Green,” telling how some cleaners use “green technology” to bring in more customers and save money.
He’ll be followed at 10 a.m. by Eldridge Cannon of Cannon's Coastal Cleaners in Brunswick, GA, who will discuss the many options technology offers to help cleaners work smarter, more efficiently and turn out a better product for their customers.
Two more programs are planned by DLI in New Orleans — one business and one social. DLI will have its Annual Membership meeting the day before the show opens on Wednesday, June 19 at noon. Friday night will be the DLI membership reception from 5:30 to 7 p.m.
Both events will take place at DLI’s headquarters hotel, the Royal Sonesta, located on Bourbon Street in the French Quarter.
DLI will have a partner for its Clean Show reception this year. The Textile Care Allied Trades Association, also a show sponsor, will join with DLI to bring together drycleaners and industry suppliers for a “meet and greet” networking party on Friday evening. The event will run from 5:30 to 7 p.m. in the Grand Ballroom of the Royal Sonesta Hotel.
Many manufacturers, suppliers and cleaners have donated to the event as sponsors in a cooperative effort between the two trade associations designed to strengthen ties between cleaners and the companies they do business with.
‘The bond between cleaners and their suppliers is incredibly strong,” said Mary Scalco, DLI’s CEO. “One of our most important roles at the Institute is to create opportunities for our members to associate, network, get together, or whatever you prefer to call it. By working with TCATA on this event we are creating an informal atmosphere where suppliers and cleaners can relate on a personal level.”
Added TCATA CEO David Cotter, “There has always been a natural synergy between TCATA and DLI, as many members of both organizations have enjoyed a business relationship for many years. Co-hosting this reception serves as a tangible representation of the closer bond between TCATA and DLI that was formalized earlier this year.”
All DLI and TCATA members are invited to join the festivities.