National Clothesline
DLI, NCA to brainstorm again in Cancun
The Drycleaning & Laundry Institute (DLI) and the National Cleaners Association (NCA) are planning another getaway opportunity for drycleaners this winter.
The 2014 Five-Star Brainstorming event will be at the NOW Jade Rivieria Cancun Resort January 16-19.
The headline speaker will be Christophe Morin, a co-author of the book “Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain.”
Morin will introduce attendees to the importance of marketing to customers’ emotions.
He will help attendees identify customers' pain and show how to identify solutions and promote a response that will resonate with customers on an emotional level.
A better understanding of how the decision-making part of the brain works can help create convincing sales presentations, close deals, develop marketing strategies, and do a better job of influencing others.
The resort is near Puerto Morelos, Mexico, a quaint fishing town. The sun-drenched beach is a one-third mile swim from the world’s second largest coral reef. Guests are treated to daily refreshed premium mini bars, in-suite Jacuzzi, flat-screen surround sound TVs, private terraces, and 24-hour room and concierge service.
The all-inclusive rate for a tropical garden view Junior Suite room is $144 per person or $288 for two adults. The price includes spa services, fitness areas, restaurants, private dining, excursion-style adventures, pools, and in-house theater.