GreenEarth affiliates gathering this month
GreenEarth Cleaning will hosta free workshop for affiliates at its headquarters located in Kansas City. The two-day program will be held on Friday and Saturday, Sept. 27 and 28.
Friday will be a busy day featuring programs from 8 a.m. until 5 p.m. that will be divided into two categories: business tools and technical.
Under the umbrella of “business tools” will be discussions on “Are You Winning in Your Market” by James “Route Pro” Peuster and “Think Outside the Poly Bag” by Jennie Nigrosh and Rick Siegel of The Green Garmento.
There will also be programs on Friday offering a global update on GreenEarth, innovations in print materials and store design, marketing trends, social media, and an Introduction to GreenEarth Marketport, a marketing strategy which encompasses print customizing, email marketing and websites.
Many of the presentations will be provided by industry experts representing companies such as R.R. Streets, Seitz, Sanitone, Fabritec and A.L. Wilson.
Throughout the day, there will also be time for numerous one-on-one sessions with vendors on a variety of topics, such as plant operations, regulatory issues, business development, marketing and customer service.
On the technical side, cleaners will have the opportunity to learn more about couture garment care (including couture garments, leather and handbag cleaning and garment identification and presentation), as well as optimizing GreenEarth cleaning performance, wetcleaning capabilities, machine programs, the heating of GreenEarth and stain removal tips from the experts.
Saturday will feature another batch of programs running from 9 a.m. until noon.
Nigrosh, Siegel and Peuster will be back and there will also be a presentation on “Finishing Touches” by Liz Davies of Drycleaning Consulting Services.
Other programs that morning will focus on equipment maintenance tips, a fashion trend forecast, B2B marketing and retaining customer loyalty.
During the weekend, affiliates will have opportunities to socialize, as well. One such event will be a barbecue lunch at Jack Stack’s at noon on Friday.
Later in the evening, buses will arrive at 6 p.m. at the headquarters hotel, the TownePlace Suites Marriott in Overland Park, and take cleaners to a 7 p.m. reception located in Kansas City’s famous Power and Light District.
The buses will return affiliates back to the hotel at 10 and 11:30 p.m.
Workshop attendees who wish to stay at the TownePlace Suites Marriott can take advantage of a discounted room rate of $89 per night.
To procure that rate, call Krystal Leonard at (913) 851-3100 and mention the GreenEarth workshop while making reservations.
For more information, visit www.greenearthcleaning.com or call (877) 926-0895.
All-day spotting seminar coming to Wisconsin
Tom Swink and Dennis Schmitt will be cramming a lifetime’s worth of knowledge into an all-inclusive, all-day seminar to be held in Butler, WI, this October.
The two men from Lindeman’s Cleaning have combined for more than 60 years of drycleaning experience.
The event will be presented by the Wisconsin Fabricare Institute and will be hosted at the Herb Fitzgerald Company at 13150 W. Glendale Ave.
It will take place from 8 a.m. until 5 p.m. on Saturday, Oct. 26. Lunch will be provided.
The seminar, ideally suited for counter and spotting personnel, will emphasize hands-on spotting board maintenance and techniques, as well as a review of stains, chemicals and fabrics.
Other topics to be covered will include: fabrics, buttons, construction and limits; spot removal on an assortment of materials with dry side chemicals; fabric identification; acid and alkali pH tests; and burn testing.
Cost for the full day of spotting lessons for WFI members is $149 per person. Non-members must pay $349 per person to attend.
Register for the program by visiting www.wiscleaners.com or contacting the WFI office at (414) 529-4707.
Those who plan on attending the seminar may also be interested in procuring overnight accommodations for Friday night at the nearby La Quinta Inn located at 5442 North Lover’s Lane close to I-45 and Silver Spring.
Attendees may call the hotel at (414) 535-1300 for reservations from $75 per night.