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National Clothesline
National Clothesline
New model for bizzie locker system
Since its introduction to the drycleaning industry last year, bizzie has continued to evolve
based on feedback from the marketplace as well as customers. Now the company is
introducing a new model based solely on locker-based delivery for drycleaning and laundry.
Wayne Wudyka, CEO of Clean Brands International, LLC, founded bizzie as a locker-based
delivery solution through its “bizzieboxes.” Clean Brands operates Michigan-based Huntington
Cleaners & Shirt Laundry, Wesch Cleaners, the Certified Restoration Drycleaning Network and
1-800-DryClean.
“After talking to literally dozens and dozens of established drycleaners, it was apparent that
there is substantial demand for adding lockers as a supplement to existing business lines,” said
Greg Longe, bizzie president.
“Every single prospect we talked to saw the value and opportunity in the concept. Many of
those were already well-established in their route business and didn’t want to introduce a new
brand name in their marketplace,” he added.
“Because we feel so strongly about capitalizing on this new way to expand the drycleaning
business, we have decided to simplify and streamline our franchise offering so more
drycleaners can add a new revenue stream to reach a vast new customer base that has been
hard to tap. As a result, our concept has evolved to the point where we now are offering the
option of adding lockers, our bizzieboxes, as a standalone option, as well as adding route
service, where desired, as part of the 1-800-DryClean brand.”
Under the new bizzie franchise model, drycleaners will be able to simply add the ‘bizziebox’
locker-based delivery system at the most cost-effective option available, as well as a
home/office pick-up and delivery service as part of the 1-800-DryClean brand. The result is a
lower cost of entry and greater flexibility.
“What we learned was that the 1-800-DryClean brand had substantial value and name
recognition across America,” Longe added. “Our goal is to build the drycleaning industry from
the inside out, and offering efficient options just made the most sense.
“We are moving forward with promotion of the ‘bizziebox’ along with an established and
proven concept for routes, which gives progressive drycleaners the ability to add one or both
components to their business,” said Longe. “And we have created the option of providing
financing for those business owners who need the assistance.”
According to Longe, “From our perspective, the bizziebox system actually enhances existing
brand equity in the community, as well as creating up-selling opportunities by introducing local
drycleaning brands to new customers — both residential and corporate — in need of cleaning
services.
The growth of bizzie has been steady over the past months, with several franchises already
launched, the company said.
“Following this summer’s Clean Show, many markets were sold to some of the biggest stars
in the industry, including Huntington Cleaners in Southeastern Michigan, American Cleaners in
Oklahoma City, Young’s Dry Cleaning in New Orleans, and Champion Cleaners in Birmingham,
AL, with more getting ready to open in Minneapolis, Phoenix, Chicago, Portland, Long Island
and Cincinnati,” Longe said, adding, “We also have a dozen new markets slated to open in the
first quarter of 2014.”
For more information, visit www.bizzie.com or call (248) 654-7000.
Alliance promotes Rowen
Alliance Laundry Systems, a worldwide manufacturer of commercial laundry equipment, has
announced that Kathryn Rowen will be taking on a new executive role in the sales department
as North American sales manager for Huebsch, IPSO and Cissell.
Rowen began transitioning from senior director of marketing and brands to her new position
in December. In her new position, Rowen will oversee regional sales managers and be
responsible for the growth of distributor relationships and the enhancement of products and
services provided by each of the three brands.
Rowen received a Bachelor of Science degree in biomedical engineering from University of
Iowa, and her Executive MBA from the J.L. Kellogg Graduate School of Management of
Northwestern University in Evanston, IL. Prior to joining Alliance, she was a general manager
for Kohler Company in Kohler, Wis.
For information regarding Alliance’s corporate initiatives, visit AllianceLaundry.com.

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