National Clothesline
National Clothesline
Deadline nears for discounted booths at SEFA show
This June, the South Eastern Fabricare Association will be hosting its 2014 edition of its
Southern Drycleaners and Launderers Show; however, those planning on exhibiting might
want to make plans right now.
Discounted Early Bird rates are set to expire on Jan. 15.
The price until that date for 10’ x 10’ rental booths is: $875 each for one to three
booths; $825 each for four to seven booths; and $765 each for those seeking eight or
more booths altogether.
After that date, the cost will go back to the regular rate: $995 each for one to three
booths; $895 each for four to seven; and $850 each for eight or more.
SEFA’s Southern Drycleaners Show will be held from June 21 to 22 at the Prime F.
Osborn III Convention Center in Jacksonville, FL.
The exhibit hall will be open to attendees from 10 a.m. until 5 p.m. on Saturday and
from 10 a.m. until 4 p.m. on Sunday.
The educational programs for the weekend has yet to be released, but during the
association’s previous show in Tampa, there was a varied lineup.
Some of the experts who offered presentations included: “Route Pro” James Peuster;
marketing expert Al Lautenslager; Peter Blake from the North Eastern Fabricare
Association who discussed social media; Jon Meijer who spoke about membership with the
Drycleaning and Laundry Institute; Coin Laundry Association CEO Brian Wallace who
offered a forecast for the future of the coin-op laundry industry; and industry veteran Jim
Goulet, who outlined several maintenance tips for attendees.
Those planning on attending the 2014 show may want to make early lodging plans.
SEFA has secured a discounted room rate of $119 nightly for single or double occupancy at
the Hyatt Regency Riverfront.
For reservations, call (888) 421-1442 and mention the Southern Drycleaners Show.
For more information on the show, contact SEFA at (800) 321-5362 or visit them online
CLA plans Florida conference
 From May 14 to 15, the Coin Laundry Association will be hosting its Excellence in
Laundry Conference at the Ocean Reef Club in Key Largo, FL.
 The cost for a full registration package is $699 each for current CLA members or $849
for a CLA store ownership membership pass plus a conference pass. Other options are also
available; none of the prices include travel arrangements or resort reservations and other
 The cost for accommodations at the Ocean Reef Resort is $224 per night for a deluxe
room. Call (800) 741-7333 for reservations and mention your affiliation with the CLA
conference. Rooms are limited.
 The schedule of programs for the event include a discussion of “Seven Steps to Building
Brand Value” and “Laundry Branding Case Studies and Critiques,” both by Bruce Turkel,
CEO of Turkel Brands.
 Other speakers include Chuck Bamford, Ph.D., president of Bamford Associates, who
will look at “Finding the Real Competitive Advantage in Your Business” and Joe Crosby,
principal of MultiState Associates, who will present a legislative update for laundry owners.
For more information, visit www.coinlaundry.org.