National Clothesline
National Clothesline
National Clothesline
SDA announces speakers for show in Ft. Worth
Some of the drycleaning industry’s top speakers have been enlisted to take part in the
Southwest Drycleaners Association’s upcoming Cleaners Showcase.
The event will be held at the Forth Worth Convention Center from April 25 to 27 and will be
co-hosted by the Texas Coin Laundry Association.
“We are pleased to present the most comprehensive member education sequence in my
memory,” noted SDA President Mike Nesbit. “Our industry is a competitive one, and exposing
our members to these national experts gives them a leg up in their day-to-day efforts to provide
their customers with the best service possible.”
Topping that list of national experts will be Drycleaning and Laundry Institute Executive
Director Mary Scalco who will open with “DLI Updates and National Industry Developments.” Also
slated to present on Saturday will be keynote speaker Doug Ewert, president and CEO of Men’s
Wearhouse. He will explore “Fashion Trends and the Outlook of the Clothing Industry.”
Afterward, Brian Wallace, executive director of the Coin Laundry Association, will discuss
“National Trends and Opportunities” and Trudy Adams of Cleaner’s Supply will speak on “Proven
Customer Service Practices.”
More educational sessions are also planned for Sunday, beginning with “Route Pro” James
Peuster. He will focus on “Competing and Winning in the Delivery Marketplace” at 8 a.m.
David Heath, vice president of the Texas Coin Laundry Association, will also be on hand to
present “Marketing on a Budget.”
Social media consultant Chad Barton will explain to attendees “How to Become the ‘Most Liked’
Cleaners in Your Market.”
Attendee registration will begin on January 1, 2014. Currently, advanced exhibitor booth
pricing is in effect at discounted rates that will expire on that date.
For more information about Cleaners Showcase, contact SDA by calling (512) 873-8195 or
visit the website located online at
San Antonio cleaners owner honored for giving back
 During a recent fundraising event, Dress for Success San Antonio honored Sharlene Thum,
vice president and co-founder of
Five Star Cleaners, for the company’s charitable efforts for the
 Originally, Five Star Cleaners tried to support the local community another way, though the
name was familiar.
 “We offered to clean the clothes of an individual going on a job interview for free,” she said.
“We thought it was a nice way to help those between jobs. And believe it or not, we referred to it
as the ‘Dress for Success’ program.”
 However, when Thum heard about Dress for Success San Antonio and its goal to help low
income women gain economic security and self-sufficiency through employment retention and
development programs, she wanted to assist. Since 2010, the company has collected, clean and
delivered 20,000 garments for Dress for Success.
 “Sharlene and Five Star Cleaners can be credited with having the most significant impact on
the clothing we distribute to clients,” said Pamela Taylor, CEO for Dress for Success San Antonio.
“She has a huge heart and a genuine concern for the less fortunate.”