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SDA/CLA members get in free to Cleaners Showcase
There may be a few reasons why Southwest Drycleaners Association and Texas Coin Laundry
Association members may not be able to attend the association’s 2014 Cleaners Showcase this
April, but admission price will not be one of them.
This year, SDA and CLA are  partnering for the event which will take place from April 25 to 27
at the Forth Worth Convention Center at 1201 Houston St.
Admission will be free for all members of both associations and $35 each for non-members.
That includes entrance to the exhibit hall which will be filled with equipment, accessories and
services for the drycleaning industry.
While the exhibit hall is shaping up to be packed with all of the latest and greatest for
drycleaners and coin launderers, there are other reasons to head to Fort Worth this spring,
namely access to the various educational speakers whose seminars are also included with
admission.
“I am thrilled that this year we are partnering with the Texas Coin Laundry Association,” said
Showcase Chairman Allan Cripe. “This co-sponsorship will make the event larger than ever, and
along with the educational sessions we are planning, we expect this to be the can’t-miss event of
the year for our industry.”
This year’s keynote speaker will be Doug Ewert, president and CEO of the Men’s Wearhouse.
He will focus on the topic of “Fashion Trends and the Outlook of the Clothing Industry” at 8:30
a.m. on the morning of Saturday, April 26.
“A little business intrigue can’t help but attract those of us who are in this industry for the long
haul,” Cripe said. “Mr. Ewert’s message about what we need to know about the products we will
be cleaning reminds me of Gretzky telling us that we need to skate to where the puck is going to
be.”
His presentation will be preceded that morning byMary Scalco, CEO of the Drycleaning and
Laundry Institute  who will offer a brief look at “DLI Updates and National Industry
Developments” starting at 8:15 a.m.
Also on Saturday morning, CLA Executive Director Brian Wallace will offer an examination of
“National Trends and Opportunities” for attendees at 10:30 a.m.
At the same time, another presentation will be offered by Trudy Adams, vice president of sales
for Cleaners’s Supply. Her topic will be “Proven Customer Service Practices.”
More programs are scheduled on Sunday, April 27, including one by James “Route Pro”
Peuster, a consultant and columnist for the industry who will present “Competing and Winning in
the Delivery Marketplace” at 8 a.m.
Also at that time, there will be a separate seminar by David Heath, vice president of the Texas
Coin Laundry Association. He will examine “Marketing on a Budget.”
Then, at 9:15 a.m., social media consultant Chad Barton will take to the podium to explain
“How to Become the ‘Most Liked’ Cleaners in Your Market.”
Finally, Carolyn B. Nankervis, president of MarketWise Consulting Group will speak at 10:30
a.m. on “Five Customer Service Trends for 2014.”
The show’s headquarters hotel will be the Fort Worth Sheraton located directly across the
street from the convention center.
For more information on the show or obtaining accommodations, call SDA’s office at (512)
873-8195 or visit
www.sda-dryclean.com.
Site visitors may register online for the show and also view an up-to-date floor plan and
exhibitor list.

Southwest