National Clothesline
Nankervis to speak in Texas on customer service trends
The battle to increase your bottom line is often won or lost at the front counter. That will be
the issue Carolyn Nankervis explores when she outlines “Five Customer Service Trends for 2014”
at the Cleaners Showcase in Fort Worth.
Co-hosted by the Southwest Drycleaners Association and the Texas Coin Laundry Association,
the event is set to take place April 25 to 27 at the Forth Worth Convention Center.
Nankervis is slated to speak at 10:30 a.m. on Sunday. She will share tips that have been
proven to increase a plant’s bottom line through employee motivation and measuring customer
Her techniques include: establishing “one and done” service; developing service that sticks;
cross selling at the counter; connecting with customers; and measuring progress.
“I am anxiously looking forward to Ms. Nankervis’ presentation,” said Showcase Chair Allan
Cripe. “If there was ever a day when we could unlock the door and know that our same
customers would walk through for 30 years, those days are past. Consumers correctly measure
each visit against their expectations, and if we disappoint them once, they may be shopping
down the street.”
Other educational programs will fill up a Saturday lineup that will kick off with “DLI Updates
and National Industry Developments” by Drycleaning Laundry Institute Executive Director Mary
At 8:30 a.m. on the same day, keynote speaker Doug Ewert, president and CEO of Men’s
Wearhouse, will present “Fashion Trends and the Outlook of the Clothing Industry.”
Rounding out the morning will be two simultaneous sessions: “National Trends and
Opportunities” by Coin Laundry Association Executive Director Brian Wallace and “Proven
Customer Service Practices” by Trudy Adams.
On Sunday morning, two sessions will take place at 8 a.m.: “Competing and Winning in the
Delivery Marketplace” by James “Route Pro” Peuster and “Marketing on a Budget” by David
Heath, vice president of the Texas Coin Laundry Association.
Finally, at 9:15 a.m., social media consultant Chad Barton will offer his thoughts on “How to
Become the ‘Most Liked’ Cleaners in Your Market.”
In addition to the seminars, cleaners can enjoy perusing the aisles of the exhibit hall which will
feature more than 100 booths showing the latest industry technology and services. It will be
open from 10:30 a.m. to 5 p.m. on Saturday and from 10 a.m. to 4 p.m. on Sunday.
There will be a sneak-peak look at the exhibit hall with a reception on Friday evening from 5 to
7 p.m. in the convention center.
On the exhibit floor, many companies will offer spotting demonstrations at their booths,
including Wilson Chemical Co., R.R. Street and Co., ADCO, A.L. Wilson Chemical Co. and
FabriClean Supply.
Additionally, there will be a President’s Membership and Vendor Appreciation party on
Saturday evening at 5:30 p.m.
Registration is free for all SDA/CLA members. That includes admission to the trade show and
all educational seminars.
Non-members may attend the trade show only for free; however, they must pay $35 to attend
the educational seminars.
The headquarters hotel will be the Sheraton Fort Worth Hotel and Spa at 1701 Commerce St.
Call (888) 627-8556 for reservations.
For more information, visit www.sda-dryclean.com or call (512) 873-8195.