National Clothesline
National Clothesline
WFI heads to convene in Mequon for its 2014 convention
Wisconsin drycleaners will have an excellent opportunity this month to learn how to improve
their business’s profitability when the Wisconsin Fabricare Institute hosts its annual convention
and tabletop trade show in Mequon.
There may also be time foursome golf and socializing, as well, when the association hosts the
event at the River Club on June 25 and 26.
In fact, registration for the golf tournament will get things rolling at 11 a.m. on Wednesday
morning before the 12:30 shotgun start begins the day on the fairway.
Cost for the 11th annual Fitzgerald Scholarship Classic is $125, which includes 18 holes with
cart, lunch, a sleeve of commemorative golf balls, special hole events, refreshments and more.
Later that evening, there will be a cocktail hour and putting contest at 5:30 p.m. followed by a
dinner with prizes handed out for the day’s winners.
Those who want to just attend the dinner may do so for $50 each.
It will be a chance to unwind a bit before WFI delivers a busy morning of educational seminars
the following morning, starting at 9 a.m. with a one-hour program covering “Seven Steps to
Profitability” by Jan Barlow, chair of the Drycleaning and Laundry Institute board and an industry
Barlow will deliver a second address at 10 a.m. offering an “Update of the National Firecode
and Drycleaning Stores.”
In addition to her DLI post, Barlow currently serves as the  Technical Committee Textile Chair
of Garment Care Processes, a division of the National Fire Protection Association NFPA32.
At 10:15 a.m., Shane Fell will head a program on “Keeping Pace with Your Marketing Through
Technology; Social Media, e-mail Marketing and Developing a Winning Web Content Strategy.”
Fell is an expert consultant for TopFloor, a company that has offered strategic online
marketing solutions since 1999. He will speak until noon.
At that time, attendees can enjoy a lunch with the allied trade exhibitors who will have
tabletops on display from 1 to 2:30 p.m. that afternoon. Then, WFI will host its auction.
Registration costs for the convention are $100 per members and $150 per non-members.
The cost includes all of Thursday’s: breakfast, lunch, the trade show, auction, evening
reception and the business sessions for those who sign up prior to the June 4 deadline.
After that date, those who register must pay an additional $20 late fee per person.
For more information, including where to secure hotel accommodations, contact WFI by calling
(414) 529-4707 or visiting them at
Discounts still available for MILD confab
The deadline for early registration to the Michigan Institute of Laundering and Drycleaning’s
summer convention is fast approaching. Cleaners only have until June 24 to take advantage.
Until that date, the cost is $250 per MILD member; after that time it goes up to $275.
Registration for guests and children will be $75 and $25, respectively, regardless of the sign-up
June 24 is also the deadline for early hotel reservation discounts available at the Treetops
Resort, the site of the convention in Gaylord, MI. It is located at 3962 Wilkinson Rd.
Cleaners must contact the hotel directly at (855) 261-8764 and mention their affiliation with
the MILD convention for a $139 room rate.
On-site convention registration will be available from 2 to 7 p.m. on Friday, July 25. Also that
afternoon, MILD will host a board meeting from 3 to 6 p.m. and a welcome reception from 6 to 8
On Saturday morning, Don Desrosiers will present a two-hour program on “Five Crucial Rules
for Marketing and Social Media Best Practices.”
Desrosiers is a work-flow systems engineer and efficiency expert and a regular columnist for
National Clothesline.
The program will be over in time for attendees to make it out to the golf course later that
afternoon. MILD will host a golf tournament that only costs $35. Those who plan on golfing
should reserve their spot on the convention registration form.
Those who aren’t keen on hitting the fairways will have a multitude of other options available,
including the Treetops spa, canoe rentals, horseback riding, and gambling at the Odawa Casino
Saturday evening, MILD will also host its Past President’s Reception at 6:30 p.m. followed by
its President’s Dinner at 7:30 p.m.
For more information or to sign up for MILD’s summer convention, contact the association by
calling (877) 390-6453 or visit them online at