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CCA’s plans plethora programs for Fabricare in Long Beach
The California Cleaners Association will host its Fabricare 2014 show in August with an eye
to helping drycleaners and laundry owners improve their business.
The event will be held at the Long Beach Convention Center from Aug. 22 to 24 and will
feature an exhibit hall full of all the latest and greatest in drycleaning and wetcleaning
machines, finishing and pressing equipment, steam boilers, computer systems, coin laundry
equipment supplies and more.
This year, the exhibit hall will be open to the public from 9 a.m. to 5 p.m. on Saturday and
from 9 a.m. to 4 p.m. on Sunday.
In past Fabricare shows, as many as 2,000 professional cleaners from six countries and 30
states have attended and this year CCA is doing its best to eclipse that success.
One major draw is the multitude of informative educational sessions that will be offered
throughout the weekend.
On Saturday morning, “Your Future in the Drycleaning Industry” will be presented at 10
a.m. by Dave Dawson, retired president of R.R. Street & Co., Inc.
He will examine the technological, economic and social forces that have caused the
drycleaning industry to evolve and explain how those forces will affect businesses in the
future.
After lunch, DLI Director of Training and Technical Services Brian Johnson will offer some
“Quick Fixes to Common Drycleaning Problems” at 1 p.m., discussing topics such as shrinkage
prevention, color loss restoration and reducing spot rings.
On Sunday morning, bizzie and CRDN CEO Wayne Wudyka will examine “How Locker-based
Delivery is Changing the Drycleaning Business” in an hour-long program that begins at 10
a.m.
At noon, Beverley Blank, a past president of the Southern California Coin Laundry
Association, will deliver a “Wash and Fold” seminar that focuses on supervision, additional
revenue, building loyalty and consistent production.
At 2 p.m., Xeros North American President Jonathan Benjamin will speak on “Xeros — A
Revolution in Cleaning.”
Seminars that take place on the show floor are free to all attendees. However, the cost to
attend the other seminars is $25 per day prior to Aug. 1. After that date, the cost goes up $10
a day.
On Friday, CCA will also offer another pair of seminars at the convention center that require
a separate paid registration.
Speaker James “Route Pro” Peuster will present “The Evolution of Routes — Split Happens!”
from 9 a.m. to noon, ideally suited for those who are starting routes, dabbling with them or
trying to grow them.
After that portion of the program, he will focus on “Turning Potential into Performance” from
1 to 4 p.m., emphasizing how managers can interview, train and evaluate their staff.
The cost for each program is $75 for members and $100 for non-members.
Those seeking hotel accommodations can take advantage of a discounted rate offered to
Fabricare attendees. The headquarters hotel will be the Hyatt Regency Long Beach located
next to the Long Beach Convention Center.
Those who call (562) 491-1234 and mention their affiliation with the show will pay $189 per
night.
Another hotel option is available nearby at the Renaissance Long Beach, located at 111 East
Ocean Blvd.
Rooms are $129 per night for those who call (562) 437-5900 and mention the show.
For more information or to register for Fabricare 2014, contact CCA at (916) 924-7323 or
visit
www.fabricareshow.com.

West