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Exhibitors, speakers ready to for CCA Long Beach show
Early registration rates expired Aug. 1, but those planning on attending the California
Cleaner Association’s
Fabricare 2014 trade show can still sign up for a price of $35 per day.
The event is slated to take place on the weekend of Aug. 23 and 24 at the Long Beach
Convention Center.
The $35 per day registration fee includes acess to all of the educational seminars on
Saturday and Sunday.
Saturday’s programming will begin at 10 a.m. with keynote speaker David Dawson, an
industry veteran who retired as president of R.R. Street & Co. in 2010 after logging in more
than 35 years with the company.
He will speak on the topic of “Your Future in the Drycleaning Industry” as he focusses on
how research into consumer attitudes can help business owners alter their strategies on how
to become more appealing to customers.
He will also offer tips on how cleaners can calibrate their marketing efforts to try to grow
business in the future.
Later in the afternoon, DLI Director of Training and Technical Services Brian Johnson will
instruct attendees on “Quick Fixes to Common Drycleaning Problems” at 1 p.m. Some of the
problems that he’ll look at will range from shrinkage to color loss to reducing spot rings.
Starting at 10 a.m. on Sunday, bizzie and CRDN CEO Wayne Wudyka will present “How
Locker-based Delivery is Changing the Drycleaning Business” in a one-hour program.
At noon, Beverly Blank, a past president of the Southern California Coin Laundry
Association, will examine the topic of “Wash and Fold” with an emphasis on aspects such as
supervision, additional revenue, how to build loyalty and consistent production.
Those interested in learning more about the new Xeros cleaning technology will have an
opportunity at 2 p.m. when Xeros North American President Jonathan Benjamin describes why
he believes it will be a “revolution in cleaning.”
More educational offerings are also scheduled to take place on Friday; however, they will
require a separate paid registration. Both will be presented by James “Route Pro” Peuster.
The first will cover “The Evolution of Routes — Split Happens!” from 9 a.m. until noon. It is a
good seminar for cleaners who are just starting delivery routes or are dabbling with them and
wish to grow them.
After lunch, Peuster will head a second seminar from 1 to 4 p.m. on “Turning Potential into
Performance.” The program will emphasize how managers can interview, train and evaluate
their staff in order to turn them into better performers.
The cost for each program is $75 for members and $100 for non-members.
Fortunately, there will be no cost for admission for cleaners to the exhibit hall during the
weekend. A wide variety of new and popular technology, equipment and industry services will
all be on display at various booths at the Long Beach Convention Center.
It will be open from 9 a.m. to 5 p.m. on Saturday and from 9 a.m. to 4 p.m. on Sunday.
Those who need to secure room rates can look to the nearby Hyatt Regency Long Beach, the
official host hotel. For reservations, contact them at (562) 491-1234 and mention your
affiliation with Fabricare 2014 to see if reduced rates are still available.
Another hotel option is the Renaissance Long Beach, located at 111 East Ocean Blvd. Call
(562) 437-5900 for reservations.
For more information, contact CCA at (916) 924-7323 or visit www.fabricareshow.com.

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