National Clothesline
Altering your business for higher profits
As drycleaners keep on the lookout for new avenues for gaining revenue, the Pennsylvania
and Delaware Cleaners Association recently offered a seminar on a tried-and-true option for
the industry.
Dale Kaplan hosted a program on turning your alterations and tailoring department into a
high profit center at his plant located in Camp Hill, PA, on Tuesday, April 22.
The event was sponsored by Frankford Machinery, Cleaner’s Supply, B&G Lieberman and
Wedding Gown Preservation.
During the session, Kaplan outlined strategies for getting customers and ways to sell
alterations and tailoring services at the front counter.
Social media is important, he noted, offering tips on how to use it effectively.
He also emphasized that the plant needs to stand out to customers.
Let the customers see you and your people working at the machines, he explained, and be
sure to use signage and special offers to attract business.
Also during the program, attendees learned detailed methods on how to get wedding,
bridesmaids and prom dresses into your plant and how to establish relationships with local
On the horizon
Next up for the association is an open board meeting on June 23 and 24 that will be held at
the Hyatt Hotel Baltimore Inner Harbor.
There is also an equipment maintenance seminar planned to take place in September in
A little further down the road will be the PDCA Drycleaning and Laundry Expo 2018.
This year it is scheduled to take place from Nov. 9 to 11 in a new venue: the Baltimore
Convention Center in Maryland.
It will be a busy weekend of visiting an exhibit hall packed with all the best offerings for the
industry, as well a chance to listen to several guest speakers offer great advice on how to
make your business better.
Some of the topics on the docket include social media, hiring and retaining employees and
live clinics on the show floor that will cover topics such as pressing.
Room reservations at the Hyatt Regency Baltimore Inner Harbor are $159 per night for
single/double occupancy.
The hotel and convention center are located in the heart of Baltimore’s Inner Harbor and is
an easy walk to area attractions that include the National Aquarium, the USS Constellation,
Oriole Park at Camden Yard. Fort McHenry National Monument and Historic Shrine and a host
of dining and shopping opportunities.
Trolley tours and harbor cruises are also available.
The hotel itself is designed for both business and vacation travelers with a blend of urban
luxury and local hospitality. Breakfast, lunch and dinner are available at the hotel’s Bistro 300.
The hotel is also just 15 minutes from BWI airport.
For reservations, call (410) 528-1234 and mention the PDCA Expo.
Early bird pricing is available now for exhibitors, For more information on the event, or to
register, contact the association by calling (215) 822-7352 or visit the association’s website at