National Clothesline
SEFA is ready for trade show in Birmingham this month
The wait is over and it’s now officially the last minute if you still need to make preparations for
the South Eastern Fabricare Association’s Southern Drycleaners and Launderers Show.
The event runs from June 8 to 10 at the Birmingham-Jefferson Convention Complex, 2100
Richard Arrington Jr. Blvd, close to the Alabama Sport Hall of Fame and the Birmingham Museum
of Art.
The exhibit hall will be filled with all the latest drycleaning machines, pressing equipment, coin
laundry equipment and supplies, computers and much more. It will be open from 10 a.m. to 5
p.m. on Saturday, June 9, and from 10 a.m. to 3 p.m. on Sunday, June 10.
In addition to live demonstrations on the show floor, attendees will also want to make time to
see various clinics that will take place there. Topics on Saturday will include shirt finishing and
stain removal. On Sunday, there will be a stain removal program in Korean and a clinic on pants
Then, there are the main educational seminars planned for both mornings.
On Saturday morning, Brian Rashid, CEO of A Life in Shorts, will discuss a hot topic of late:
Smart Social Media Spending.
His program will be followed by the Route Pro, James Peuster, who will present “Breaking the
‘I Can’t Find Good People’ Myth” at 10:30 a.m.
Two more sessions are planned for Sunday morning starting with Jim Groshans of FabriCoach,
LLC, who will offers tips on “Achieving Customers Service Excellence” at 9 a.m.
Krista Clive-Smith, CEO of Clutch, will follow at 10 a.m. with “Get Noticed. Be Remembered.”
In addition to the morning seminars there wlill be live demonstrations in the exhibit hall.
Saturday programs will feature shirt finishing and stain removal. Program on stain removal and
pants finishing will be offered in Korean on Sunday.
There will also be time set aside for social events, such as the Welcome Cocktail Reception that
will offer a preview of the exhibits from 6 to 8 p.m. on Friday evening.
Earlier in the day, there will be a tour of the state-of-the-art M&B Hangers factory from 3 to 5
p.m. The company has been producing hangers since 1943.
The tour is limited to the first 70 people so signing up early is highly recommended.
To register, visit the association’s web site at www.sefa.org. Drycleaners can enjoy free
admission to the seminars and exhibit hall.
SEFA has secured a block of rooms for the show between the dates of June 4 to 13 at the
Sheraton Birmingham Hotel. For reservations, call (800) 325-3535 or (205) 324-5000 and
mention SEFA’s Southern Drycleaners and Launderers Show.
The cost is $129 per night for single or double occupancy. There is also a link through SEFA’s
Call (215) 830-8467 for more information.