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Fabricare will explore succession, branding, marketing
In addition to educational sessions each morning on Saturday and Sunday, Aug. 18 and 19,
the California Cleaners Association will present a special extra “Management Leadership Day” on
Friday during the weekend of its Fabricare 2018 show at the Long Beach Convention Center.
Three topics will be explored in depth as part of the Management Leadership Day, which
attendees will have to register for separately. The cost is $160 for CCA members and $250 for
non-members.
Leading off will be a program from 10 a.m. until noon by Krista Clive-Smith, a consumer and
branding expert.
She will explain how to “Get Noticed. Be Remembered.” through brand recognition and
creating a brand and strategy for success.
Afterwards, during lunch time, Riaz Chauthani will talk about “Business Valuation and
Preparing for Business Succession” from noon to 1 p.m. Lunch will be included.
Rounding out the special Friday slate of sessions will be one from Brian Rashid, CEO of “A Life
in Shorts” who will take to the podium for “Smart Social Media Marketing.” He will demonstrate
how business owners can digitally market on a shoestring budget.
The rest of the educational programs will be part of the official Fabricare 2018 convention
which offers free admission to CCA members.
Non-members can save money by taking advantage of Early Bird Registration prior to Aug. 1
and pay only $55 each; otherwise the price goes up to $75 for full registration or $40 for
individual day registration.
The first seminar on Saturday morning will look at “Exploring Revenue Streams.” Chris
Moreno will cover how to get wash-n-fold, how to attract new customers to new services and
the use of new technology such as laundry lockers and apps.
At 10:30 a.m., attorney Jibit Cinar will offer an update on California human resources and
employment issues such as the latest news on sexual harassment in the workplace, minimum
wage issues and potential problems with firing and hiring.
On the last day of the show, Sunday, Kyle Nesbit of MW Cleaners will offer many ideas on
“Marketing for Profits” from 10 a.m. until 11 a.m.
Then, FabriCoach Jim Groshans will speak on “The Team Approach to Customer Service
Excellence” from 11 a.m. until noon.
The exhibit hall is expected to be full of the latest technology and services for drycleaners and
launderers. Show hours will be from 10 a.m. until 5:30 p.m. on Saturday and from 10 a.m. until
4 p.m. on Sunday.
There’s still time to make reservations at one of the host hotels for Fabricare 2018.
The Renaissance Long Beach will serve as CCA’s headquarters during the show. It is located
across the street from the Long Beach Convention Center and has a secured block of rooms for
attendees at a rate of $189 per night. For reservations, call (562) 437-5900.
Room are also available at the Hyatt Regency Long Beach, which is located adjacent to the
convention center. The special show discount rate is $219 per night. To make reservations,
contact the hotel at (562) 491-1234.
When making reservations,  mention the CCA Fabricare Show to obtain the special rate.
For more information on the show, call CCA at (916) 239-4070 or visit the association’s site at
www.calcleaners.com. The site offers registration links and an updated map of the exhibit hall.

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