National Clothesline
MILD to hear from Nealis, solvent users at convention
The Boyne Highland Resort in Harbor Springs will host the Michigan Institute of Laundering
and Drycleaning which will be heading to Harbor Springs for its summer convention scheduled
to be held July 20 to 22.
A MILD board meeting and a welcome reception on Friday will kick off the weekend’s
On Saturday, Nora Nealis, executive director of the National Cleaners Association, will
deliver a keynote address.
She will advise cleaners on how to succeed, from a look at industry disruptors, to fashion
trends that demand more than traditional drycleaning, to opportunities for growth. She will
also discuss millennial behavior and explore drycleaning service enhancements, apps and
other “hooks” that appeal to them.
On Sunday, the audience will hear from a panel of solvent users. Experienced drycleaners
who use GreenEarth, K4, Sensene, Intense, and perc will discuss the pros and cons and
answer the production questions like stain removal, softness and odor quality.
Other events for the weekend include a nine-hole golf outing on Saturday afternoon and a
president’s reception and dinner Saturday evening.
Registration for the conference is $250 for members, $75 for an adult guest, $25 for
children between eight and 17, and children under eight can attend for free.
Non-members pay $300 each with $100 for an adult guest, $25 for children between eight
and 17, and free for children under eight.
Registration fees cover the full conference attendance, the welcome reception, the
president’s reception and dinner.
For room accommodations at the Boyne Highlands Resort, call (800) 462-6963.
For more information, call MILD, (877) 390-6453 or visit www.mildmi.org.
Zips eyes 10 store openings in Cincinnati
Zips Dry Cleaners has signed a franchise agreement to open 10 stores in the Cincinnati
region over the next eight years.
Josh Pinkey of DeVoe & Pinkey Enterprises LLC. will own and operate the stores.
“Zips is the future of drycleaning, and we know that Cincinnati residents will appreciate our
commitment to making and keeping quality drycleaning services affordable at one low price,”
Pinkey said.
Based in Maryland, Zips is known for its same-day, one-price business model in
which customers can have clothing items cleaned for a flat rate of $2.29. The flat-rate pricing
applies to any clothing item, Pinkey said, whether it’s a necktie, coat or pair of pants.
“It’s easy to understand why an entrée at a restaurant costs more than an appetizer or why
getting a new transmission costs more than an oil change,” Pinkey said. “But why should you
pay more to dryclean a coat than a pair of pants when they’re both cleaned using the exact
same process?”
No Cincinnati area locations have been formally announced, but Zips is looking at locations
in Downtown, Oakley, Hyde Park, Blue Ash and Florence among others.
The company has also announced agreements to open five franchise stores in the
Indianapolis, IN, metro area over the next five years as it pursues expansion plans.
Zips said it has more than 50 locations open and operating throughout the Midatlantic
region and in the states of Texas and California.