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National Clothesline
Long Beach will host three days of all things drycleaning
Whether you need to network, examine equipment or soak up some seminar strategies, the
California Cleaners Association’s Fabricare Show 2018 should be on your radar.
The event will take place from Aug. 17 to 19 at the Long Beach Convention Center and it will
definitely be a busy few days for attendees.
Things will kick off on Friday with a special full day of in-depth seminars that require a
separate registration from the show.
The Leadership Day itenerary will begin at 10 a.m. with a program by Krista Clive-Smith, a
professional speaker on branding and business innovation.
She will present “Get Noticed. Be Remembered.” The two-hour session will explore the topics
of brand recognition, how to create a personal brand for success and how to achieve success.
At noon, attendees can enjoy lunch and a discussion by speaker Riaz Chauthani who will
explore “Business Valuation and Preparing for Business Succession” for one hour.
Rounding out the day will be one more program, this time headed by Brian Rashid, an
international speaker and branding expert.
He will present “Smart Social Media Marketing” with an emphasis on digital marketing on a
shoestring budget easily and effectively.
All three programs will cost CCA members $160 each to attend. Non-members must pay $250
each.
The official Fabricare 2018 programming begins the following morning with a 9:30 a.m.
seminar on “Maximizing Revenue Streams” by Chris Moreno of Laundry Locker.
He will examine how drycleaners can get more profit streams, such as wash-n-fold service or
the use of newer technology including laundry lockers and apps.
One hour later, Jibit Cinar will take to the podium to offer a critical update on California
human resources and employment issues including the latest news on sexual harrassment in
the workplace, minimum wage issues, and hiring and firing problems.
On Sunday, the focus will shift back to marketing when Kyle Nesbit, Vice President of
Business Development for MW Cleaners, will discuss “Marketing for Profit” from 10 to 11 a.m.
Afterwards, Fabricoach Jim Groshans will outline “The Team Approach to Building Customer
Service Excellence” at 11 a.m.
The Saturday and Sunday seminar sessions are free to all CCA members, as is registration to
the show.
Non-members can take advantage of early bird pricing at $55 each before Aug. 1. After that
date, the cost climbs to $75 each.
All registrants will have full access to the exhibit hall during its hours of operation: from 10
a.m. to 5:30 p.m. on Saturday and from 10 a.m. to 4 p.m. on Sunday.
There will also be live clinics all day during show hours.
For hotel accommodations, there are two nearby options. The headquarters hotel for the
event is the Renaissance Long Beach located at 111 E. Ocean Blvd across the street from the
convention center. CCA has a block or rooms for $189 per night for those who call (562) 437-
5900 and mention the Fabricare Show while making reservations.
A small block of rooms is also available at the the Hyatt Regency Long Beach, located
adjacent to the convention center.
The special show discount rate is $219 per night. To make reservations, contact the hotel at
(562) 491-1234. When making reservations, mention the Fabricare Show.
For more information visit www.calcleaners.com.

West