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National Clothesline
Fall Fest will focus on hiring, branding, customer service
The North East Fabricare Association has sent a call out to cleaners to “Invest in Your
Success” this October during its Fall Fest 2018 Conference.
The event will take place at the Hotel 1620, Plymouth Harbor in Plymouth, MA, from Friday,
Oct. 26 to Sunday, Oct. 28.
As usual, attendees can expect tabletop exhibits that will feature a variety of drycleaning
and laundry technology and services, affording the chance to speak directly with
representatives.
Additionally, there will be a full schedule of educational programming featuring experts that
will focus on topics that are highly pertinent to those in the cleaning industry.
After the association gives welcoming remarks at 8:30 a.m. on Friday, the first speaker of
the conference, Brian Rashid, will present a session on “Helping You Tell Stories That Sell.”
Rashid is a marketing and branding expert who was recently featured at shows sponsored
by the South Eastern Fabricare Association and the California Cleaners Association. He is the
CEO of A Life in Shorts, a branding company that focusses on helping companies refine their
message to customers.
Following the two-hour program, there will be a half hour break to visit the exhibits before
the next speaker at 11:15 a.m.
Consultant James Peuster, known throughout the industry as the “Route Pro,” will then
discuss “Eliminating the ‘I Can’t Find Good Help’ Paradigm.” His program will emphasize ways
to find, recruit and retain good employees.
After, there will be a luncheon roundtable that convenes to explore “Industry Best Practices”
by a panel of experts. There will also be time for one-on-one consultations.
More “Industry Best Practices” will be discussed from 2 to 3 p.m. featuring NEFA’s
Drycleaner of the Year.
Following a break to visit exhibits, another panel of experts will meet from 3:20 to 4:30
p.m. to explore “Using New Technology to Drive Profitability.”
That evening, NEFA will host a cocktail reception and silent auction.
On Sunday, Trudy Adams of Blue Egg Consulting will present “Delivering on a Consistent
Customer Service Promise” at 9 a.m.  She will also look at the “Importance of the Customer
Service Experience” at 10:45 a.m. She will examine the role counter personnel, managers and
owners all play in establishing a consistent level of service.
Registration costs for the full conference start at $250 per person for association members
and $300 per person for non-members. Additional registrations are discounted at $220 per
member and $270 per non-member.
Attendees also have the option to register for Saturday’s sessions only ($175 for members
and $200 for non-members) or Sunday’s sessions only ($75 per member for the first four
people and $30/additional after that and $100 per non-member for the first four people and
$50/additional after that).
Hotel accommodations for the Hotel 1620, Plymouth Harbor can be secured by calling (508)
747-4900 for reservations and mentioning your affiliation with NEFA Fall Fest 2018.
More information on NEFA’s conference, including links to register, can be found at
www.nefabricare.com. There is also a link for show sponsorship options for those who are
interested in contributing to the event.

Northeast
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