Customer service, routes on SEFA slate
A pair of educational seminars sponsored by the South Eastern Fabricare
coming up soon.
The first will explore the topic of “Achieving Customer Service Excellence” on Jan. 15, followed
by “Quit Spinning Your Wheels and Driving in Circles,” a one-day route development workshop
the next day.
Jim Groshans, the head coach at FabriCoach.com, will explore how team building
understanding of the entire fabricare process is crucial to delivering excellent
In his program, he will define customer service, describe customer expectation
how each step in the drycleaning plant work flow impacts customer service,
communication gaps and solutions, describe why care label basics are important
output and customer service and define customer service behaviors needed in
order to get the
It will take place from 6 to 8 p.m. on Tuesday, Jan. 15 at the Fairfield Inn & Suites located at
7090 Cypress Terrance in Ft. Myers, FL.
The seminar is free for SEFA members if they register by Jan. 8; otherwise they
must pay $25
to attend after that date. Non-members must pay $25 each, as well.
On the following day, SEFA will head to the Four Points by Sheraton at 4400 W.
Cypress St. in
Tampa, FL, for a full day program on route development.
The Route Pro James Peuster will conduct a session from 10 a.m. until 4 p.m.
He will be drawing from his years of experience to help plant owners, managers
and sales staff
learn essential strategies to growing pickup and delivery routes.
Some of the topics he will explore will include how time management drives
success, ten ways
to increase sales, effective marketing and tools, and staying motivated and
The cost for the one-day routes workshop is $49 for members and $99 for
however, there are discounts available for those who send multiple attendees
from the same
Space is strictly limited for both programs, so SEFA recommends registering
To sign up, contact the association by calling (877) 707-7332.
More information can also be found online at SEFA’s website located at www.sefa.org.
Eisen to lead wetcleaning course in Vero Beach
The first in a planned series of spotting and wetcleaning courses with
instructor Dan Eisen will
be held next month in Vero Beach, FL.
The classes are being sponsored by Cleaners Chemical and local distributors.
Modern Age Cleaners in Vero Beach will host the first seminar on February 3 from
9 a.m. to 4
p.m. The registration fee of $100 will include a drycleaning handbook on
bleaching and fabric
restoration, instructional material on fabrics and wetcleaning and samples of
spotting and wetcleaning.
Lunch will also be served.
Courses in other areas and states are being planned.
NCALC wraps convention, set to meet this month
The North Carolina Association of Launderers and Cleaners held its 112th annual
the StateView Hotel located on the campus of North Carolina State University in
Raleigh, NC, in
On Friday evening, professional speaker Denise Ryan presented a session on “Dealing with
Change Without Going Up in Flames.”
President Rita Foley of Regency Cleaners presided over a membership meeting
updates on the association’s activities and elected new officers and directors, including incoming
president David Makepeace of Medlin-Davis Cleaners of Raleigh.
Seminars were presented on a variety of topics, including budgeting, the
Cleanup Act (DSCA) and best practices for wash-dry-fold services, cleaning gowns
and route and
In addition to attending the show, many cleaners also visited the nearby open
Consolidated Equipment Laundry.
At the Saturday banquet, Foley recognized several members for their
contributions to the
association, including Allan Cheatham of Shallotte Cleaners who received the
Next up for NCALC will be its Winter Meeting scheduled for Jan. 25 to 27 at the
Resort on Carolina Vista Drive in Pinehurst, NC.
On the schedule will be a Friday evening Reception and Dinner Social, Saturday
and committee meetings and a Dinner Social outing later that evening.
NCALC willl host a DSCA Stakeholders Meeting on April 25 at the Department of
Quality’s Green Square Building at 217 W. Jones St. in Raleigh.
For information on any of NCALC’s upcoming events, call the office, (919) 313-4542, or visit