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Customer service, routes on SEFA slate
A pair of educational seminars sponsored by the South Eastern Fabricare Association are
coming up soon.
The first will explore the topic of “Achieving Customer Service Excellence” on Jan. 15, followed
by “Quit Spinning Your Wheels and Driving in Circles,” a one-day route development workshop
the next day.
Jim Groshans, the head coach at FabriCoach.com, will explore how team building and an
understanding of the entire fabricare process is crucial to delivering excellent customer service.
In his program, he will define customer service, describe customer expectation levels, discuss
how each step in the drycleaning plant work flow impacts customer service, identify internal
communication gaps and solutions, describe why care label basics are important for quality
output and customer service and define customer service behaviors needed in order to get the
right people.
It will take place from 6 to 8 p.m. on Tuesday, Jan. 15 at the Fairfield Inn & Suites located at
7090 Cypress Terrance in Ft. Myers, FL.
The seminar is free for SEFA members if they register by Jan. 8; otherwise they must pay $25
to attend after that date. Non-members must pay $25 each, as well.
On the following day, SEFA will head to the Four Points by Sheraton at 4400 W. Cypress St. in
Tampa, FL, for a full day program on route development.
The Route Pro James Peuster will conduct a session from 10 a.m. until 4 p.m.
He will be drawing from his years of experience to help plant owners, managers and sales staff
learn essential strategies to growing pickup and delivery routes.
Some of the topics he will explore will include how time management drives success, ten ways
to increase sales, effective marketing and tools, and staying motivated and accountable.
The cost for the one-day routes workshop is $49 for members and $99 for non-members;
however, there are discounts available for those who send multiple attendees from the same
plant.
Space is strictly limited for both programs, so SEFA recommends registering ASAP.
To sign up, contact the association by calling (877) 707-7332.
More information can also be found online at SEFA’s website located at www.sefa.org.
Eisen to lead wetcleaning course in Vero Beach
The first in a planned series of spotting and wetcleaning courses with instructor Dan Eisen will
be held next month in Vero Beach, FL.
The classes are being sponsored by Cleaners Chemical and local distributors.
Modern Age Cleaners in Vero Beach will host the first seminar on February 3 from 9 a.m. to 4
p.m. The registration fee of $100 will include a drycleaning handbook on bleaching and fabric
restoration, instructional material on fabrics and wetcleaning and samples of chemicals for
spotting and wetcleaning.
Lunch will also be served.
Courses in other areas and states are being planned.
For more information or to register, contact Dan Eisen, (772) 579-5044 or email
cleandan@comcast.net.
NCALC wraps convention, set to meet this month
The North Carolina Association of Launderers and Cleaners held its 112th annual convention at
the StateView Hotel located on the campus of North Carolina State University in Raleigh, NC, in
October.
On Friday evening, professional speaker Denise Ryan presented a session on “Dealing with
Change Without Going Up in Flames.”
President Rita Foley of Regency Cleaners presided over a membership meeting featuring
updates on the association’s activities and elected new officers and directors, including incoming
president David Makepeace of Medlin-Davis Cleaners of Raleigh.
Seminars were presented on a variety of topics, including budgeting, the Drycleaning Solvent
Cleanup Act (DSCA) and best practices for wash-dry-fold services, cleaning gowns and route and
delivery services.
In addition to attending the show, many cleaners also visited the nearby open house at
Consolidated Equipment Laundry.
At the Saturday banquet, Foley recognized several members for their contributions to the
association, including Allan Cheatham of Shallotte Cleaners who received the President’s Award.
Next up for NCALC will be its Winter Meeting scheduled for Jan. 25 to 27 at the Pinehurst
Resort on Carolina Vista Drive in Pinehurst, NC.
On the schedule will be a Friday evening Reception and Dinner Social, Saturday morning board
and committee meetings and a Dinner Social outing later that evening.
NCALC willl host a DSCA Stakeholders Meeting on April 25 at the Department of Environmental
Quality’s Green Square Building at 217 W. Jones St. in Raleigh.
For information on any of NCALC’s upcoming events, call the office, (919) 313-4542, or visit  
www.ncalc.org.