April 9, 1992
Dear Customer,
Wondering if, someday, we could help make life a little
easier for you, may we ask you to please answer the following
questions, then return this form to us? For your help, please
accept the enclosed coupon with our sincere appreciation.
Thanks so much,
Cindy & David Porter & Staff
Garment Care
2018 Swift. NKC 64116
(Of 1,300 survey forms mailed to our customer base on 4/9/92, 246 responses have been received as of 6/28/92)
1. How much do you enjoy doing your laundry? (We mean the regular stuff like socks, underwear, sheets, towels, etc.)
a. Think it's great fun (8) 3%2. Approximately how many loads of laundry do you do per week?
a. 1 - 3 loads per week (95) 39%3. Assuming you could put a price tag on the time, energy, chemicals and utilities you spend doing your laundry each week, how much do you think they'd be worth?
a. Less than $10 (66) 27%4. Assuming someone else would do your laundry for you and do it well, would you be:
a. Glad (208) 85%5. If someone else would do your laundry, would you:
a. Prefer to take it to them (68) 28%6 Assuming someone else picked up your laundry each week and delivered it back clean and fresh and either folded or hung (just the way you like it); but you weren't home when they did, would you prefer they:
a. Had a key to your house (6) 2%7. Assuming someone else did your laundry each week, and assuming that pickup and delivery could be facilitated by having a secure, weather-tight and attractive Delivery Box (a locker-type box) located at the side or back of your home, could that be a workable arrangement?
a. Yes (117) 48%8. Assuming a Delivery Box was workable, could you foresee using that box for the delivery of other types of garment services like drycleaning & executive shirts?
a. Yes (176) 72%June 1, 1995
Dear Customer:
The offer you've just read is for Market Survey Purposes Only and cannot yet be honored by our company. However, because we anticipate that Fast Laundry service to people's homes will be possible in the future, we would like to learn how to best tailor it to your needs. Therefore, may we please ask that either you or your spouse -- whoever does the majority of the laundry -- answer the following questions, then return this form in the enclosed postage-paid envelope? In appreciation of your time and help, we also invite you to enjoy the attached certificate.
Than you very much,
Cindy & David Porter & Staff
Garment Care
...for busy people
As of June 29, 524 responses have been received. Answers to each question are shown in numbers (to the left) and percentages (to the right).
1. Pretending this offer was genuine, please state how you would respond.
a.Interested. I would call Garment Care to arrange for a pickup. 176 (34%)2. Assuming you answered either a or b above, and also assuming you gave Fast Laundry a try but nobody was home when we delivered your finished offer, would you prefer we:
a. Had a key to your house. 8 (2%)3. Approximately how many load of laundry are done in your home per week?
a. 1-3 loads per week 154 (29%)4. Assuming you could put a price tag on the time, energy and supplies you spend doing laundry each week, how much do you think they'd be worth?
a. Less than $10. 119 (23%)5. How frequently do you have either shirts or clothes professionally laundered or drycleaned?
a. Weekly 177 (34%)6. Please ask any questions or state any comments or concerns you might have about Fast Laundry service of the future:
With hopes of generating insight into consumer preferences, details in our Fast laundry introductory offer were purposely kept to a minimum. Fortunately, that strategy proved fruitful. "Enthusiastic curiosity" would be a good general description of the many questions and concerns which were raised. The two most frequently heard topics regarded
Date created: 96.03.08
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