A respite from winter’s icy grip was just one of the benefits for industry members who attended last
Brainstorming and Five Stars conference at the Secrets Capri Riviera in Cancun.
Attendees had plenty of time to enjoy the amenities of the resort but the
centerpiece of the event, jointly
sponsored by the National Cleaners Association and the Drycleaning and Laundry
Institute, was the speaker
program in the mornings.
On Friday morning, Deena Ebbert of Chart House Learning in Burnsville, MN,
expounded on her Fish
Philosophy, a method of employee development, engagement, skill, performance,
Joseph Grenny, co-funder of VitalSmarts in Provo, UT, was the Saturday speaker,
talking about how to talk
to your employees when things go wrong. He has honed the tools needed to lead a
company through change
and with crucial conversations and confrontations that position a company for
To wrap things up on Sunday, Brian Rashid discussed branding, brand strategy,
and how to monetize your
message by telling effective stories. He is the CEO and creator of A Life in
Shorts, a branding, digital media,
and communications company whose clients range from the biggest brands in the
world to new solo
entrepreneurs just getting started.