National Clothesline
National Clothesline
May 2016
National Clothesline
A fond farewell. Harvey Gershenson
bids readers farewell after 10 years of
offering insights in his monthly
Brotherly competition. Each operates
his own store and has his own way of
doing things, competing on a daily
basis, but the goals is to make the
family business overall better.
Cleanup catchup. Florida drycleaners
are being reminded of their tax
obligations under the state’s
drycleaning solvent cleanup program
and a chance to catch up without
paying penalties.
Cleaners shirts, better pressing. Don
Desrosiers offers two tips on
improving shirt quality.
Better wetcleaning. Dan Eisen says
that that many of wetcleaning
problems could be avoided with a
better understanding of the chemicals
that are used in the process.
Tell ‘em why. Give customers and
prospects a good, believable reason
and they will come in more often and
bring more garments when they do!
Who’s in charge? When it comes to
satisfying customers, CSRs need the
authority to make prompt decisions,
Trudy Adams advises.
Street’s mourns CEO. L. Ross Beard,
CEO and President of R.R. Street &
Co. Inc., has passed after leading the
company for the past 34 years.  
An industry showcase in Texas
For three days in Ft. Worth, the Southwest Drycleaners Association offered an opportunity to
renew old friendships, see new equipment and technology and hear different perspectives on
the industry during its biennial Cleaners Showcase. More than a thousand drycleaners and
allied trades firms took that opportunity and rewarded themselves with a weekend well spent
among peers.
The focal point was the Forth Worth Convention Center where about 70 companies exhibited
their wares beginning on Friday evening and continuing through Sunday afternoon, giving
drycleaners plenty of time to see everything in detail, ask questions and determine the future
course of their businesses.
That was augmented by a series of seminars and demonstrations where a cleaner could learn
how to better manage employees, effectively use social media to market their businesses,
improve their stain removal skills, keep their boilers running smoothly, develop pick-up and
delivery routes and learn about developments in the coin laundry business.
SDA brought management expert Glenn Shepard in as the convention keynote speaker to
provide insights and techniques to manage the variety of personalities that comprise today’s
The workforce is undergoing rapid change, he said. Over the next 15 years, 10,000 Baby
Boomers, born between 1946 and 1964, will retire every day.        
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