National Clothesline
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May 2019
National Clothesline
Keeping pace. Rhonda Eysel is keeping the
family business started by her grandfather, J.W.
Wade, 50 years ago, up to date with a changing
industry.
Bottom rung. Drycleaning and laundry workers
are among the lowest paid workers in the United
States, according to the website 24/7 Wall St.
Build your brand. The things that people “know”
about a business make up its “brand.” What do
people know about yours?
Spend to save. Your old shirt unit may be OK,
but a new one may be better and could pay for
itself.
Keep it cool. With summer upon us, your
drycleaning machine’s cooling system will be
under greater stress.
Bath bleaching. To do bath bleaching effectively,
know what it can do and what it can not do and
know the fabric you are bleaching, correct
concentration, heat and time for bleaching. Dan
Eisen explains.
Experts confer. The Association of Wedding
Gown Specialists discussed marketing strategies
with wedding industry experts during their
meeting in Nashville.
Sustainable. America’s Best Cleaners focused on
sustainability and its role in the future of the
industry at its recent national affiliate meeting in
Santa Barbara.
Departed. Seymour M. Katzson, who with his
brother formed a company that has served the
industry for eight decades, passed away in
March just days shy of his 99th birthday.

Complete table of contents
of this issue
here.
View the flipbook version here.
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Finding your place in the crowd
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The final countdown is about to begin for the Clean Show which is making its sixth trip to New
Orleans since 1985. As of mid-April, the show had already surpassed the number of exhibitors on
the floor the last time the show visited New Orleans in 2013. That show had 422 exhibitors
showing their wares to 10,300 attendees.
Exhibitor signups stood at 428 with still time for more to join the party. The show has grown
steadily since that last New Orleans appearance and, in fact, was listed as among the 50 fastest
growing trade shows by Trade Show Executive magazine after the 2017 show in Las Vegas. That
show drew 12,563 attendees and 472 exhibiting companies the highest attendance since 2007
before the economic recession reduced numbers for subsequent shows. Whether the upcoming
show will top those numbers remains to be seen, but regardless of the size of the crowd, time is
drawing short for those who want to be a part of it.
The full registration fee of $169 is significantly discounted for those who register in advance by
June 10. Until then, registration can be secured for $149 which provides admission to all four
days in the exhibit hall plus the dozens of education programs offered by the sponsoring
associations. And members of those associations, which includes the Drycleaning and Laundry
Institute, get an even steeper discount. They can sign up for $119.    
More…
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